06/10/2026
The original iBuyer model starts with one question:
Can we buy this house?
But most sellers are trying to answer a different one:
How do I get the best outcome for my property?
That’s why Opendoor’s move toward agent referrals and traditional listings is interesting.
The bigger opportunity may not be getting every homeowner to sell directly to Opendoor.
It may be becoming the place homeowners go to start the selling process.
At HomeJab, we look at it from the other direction: prepare the property, maximize its value on the open market, and use a cash buyer when that makes more sense.
Different path. Same goal: give the seller better options.
iBuyers like Opendoor and Offerpad are adding agents and listing options. Why sellers benefit from multiple paths, and how HomeJab preps homes for market.