04/17/2021
Ever wonder how your favorite photogs get such a consistent look? It might have a lot less to do with editing than you think.
Good editing starts in camera. That means shooting intentionally, being as in control of the setting and lighting as possible, and therefore setting yourself up for success later in editing.
One of the easiest ways to make your editing process cut down by half is being more consistent in how you shoot. If you’re reinventing the wheel every time you pick up the camera, you’re going to have to reinvent it in each and every image you edit as well. Pick a style that speaks to you and try to schedule all your shoots in times and locations that make that possible. It’s okay to make it clear to the client that you can’t just do their photos whenever, wherever, if they want them to look consistent with the samples shown on your website. It’s okay to say “hey, not all houses work for indoor shoots, mine certainly doesn’t, so if you’re wanting something with a lifestyle feel, how about we rent a space with great lighting!”
They’re deferring to you to know what’s best so speak up!
Look at your favorite photographer, identify what lighting they are usually shooting in. If it’s a dark/moody/mossy aesthetic shot on the Isle of Skye, you’re going to have an uphill battle trying to recreate that in a sunny desert. If it’s bright/warm/glowy look, trying to make that happen in November in Portland is going to be tough! Let your environment inform how you edit a bit and know that if you ever catch yourself trying to force an image to look like something it wasn’t, you run the risk of making the photo look way over-processed. Halt. Make it the best version of what it IS, instead of a broke down version of what it wasn’t.
I personally almost always try to shoot either in shade or backlit, preferably late evening/golden hour light. Shade/overcast is just really forgiving and gives you the freedom to play around in the photo without blowing out shadows or highlights. Backlight creates a halo effect around the subject, popping them out from the background. It looks flat in camera, but that can be easily saved in the edit (and I’ve got the presets for you!)
On a wedding day, these options aren’t always available so I’ll hunt down some shade. If I STILL can’t find a suitable place, I’ll suck it up and shoot in full sun and then use flash to fill in the harsh shadows, but I don’t post those images to my feed because they aren’t the aesthetic I prefer, they don’t look consistent with the other images, and I want to only highlight the type of work I like doing. More on that another day! Recently I’ve played around more with direct light, but it’s definitely not my go-to.
Moral of the story: think you’re spending too much time editing? Try being more consistent in the lighting you shoot in, the settings you use, and the compositions you create. It makes it much easier to batch edit and it shows the client that you are able to deliver a consistent aesthetic.