Chelsea Erwin Photography Commercial and Lifestyle

07/29/2026

LIFESTYLE IMAGERY IS A MARKETING ASSET
There is strong evidence that investing in fresh, authentic imagery has a measurable impact on how customers perceive and engage with a business.

When your imagery stays current, your marketing stays believable. Customers notice when websites and social media are updated consistently, and fresh visuals reinforce that your business is active, invested, and thriving. Marketing experts increasingly recommend scheduling quarterly or seasonal brand photography to build an up-to-date content library instead of relying on the same images year after year. Including lifestyle imagery in these sessions will give you a major ROI.

I don't just create beautiful photographs, I create the visual language your business uses to build trust, communicate value, and help people imagine what it's like to work with you. Every image is designed with purpose, so your brand doesn't just look professional, it feels memorable.

www.chelseaerwincommercialstudio.com

06/24/2026

New Blog Story!

Brand story for Wild Ones Co, a sustainable clothing company creating cynotype prints and reclaimed jewelry.

06/22/2026

Food photography can be fun and vibrant! This shoot for K-Pocha I knew going in I wanted it to be bright and bold to go along with the fun and vibrant food they offer. I can’t wait to see these photos completely transform their website and social media.

06/16/2026

Please allow me to re-introduce myself!

Hi! I am Chelsea - owner/photographer!

I am a commercial photographer drawn to the stories behind the brands. My work is rooted in a clean, modern aesthetic, but what matters most to me is creating imagery that feels honest, atmospheric, and deeply connected to the people behind it.

In the over 15 years I've been doing photography I have realized strong imagery is more than just beautiful—it is one of the most powerful ways a brand communicates who they are. That’s why I take a thoughtful, collaborative approach to every project, spending time understanding your business, your values, and the experience you want your audience to feel.

I create visuals that leave room for texture, movement, and the in-between moments that make a brand feel alive. Whether I’m working with a personal brand, a small business, or a product-based company, my goal is always the same: to create cohesive, story-driven imagery that feels elevated, intentional, and true to you.

For me, photography is about more than creating content—it’s about building trust, telling stories, and creating visuals that help your brand connect in a meaningful and lasting way.

Photos: House of 301 Photography Studio

06/15/2026

This Bahamas travel editorial will go down as one of my favorite shoots to date. If you are a travel blogger, real estate agent or just in need of a shoot like this, I am your girl!

A travel editorial set in the islands of Eluethera and Harbour Islands in the Bahamas. Lifestyle photography to capture your story.

06/12/2026

Epic shoot with Wild Ones Design Co. Love getting to meet and work with all the awesome creatives here in Northern Michigan. Amanda..owner of Wild ones moved to TC from Alaska. So happy to have her here. Give her a follow and check out her beautiful sustainable creations. I have a few spots open for June lifestyle sessions.

05/28/2026

Launching in June: my new Food + Hospitality Media Packages. Created specifically for the incredible restaurants, private chefs, farms, wineries, and food brands that make Northern Michigan such a special place to dine and gather.

From farm-to-table experiences to beautifully crafted menus and products, Traverse City’s food scene is continuing to grow and gain recognition. Your visuals should reflect the same level of care and quality that goes into your work.

These packages are designed to make professional, story-driven imagery simple and accessible, with cohesive content that helps you stand out online, connect with your audience, and elevate your brand experience.

Join my monthly newsletter to get first access to the new packages as I will have limited openings for these each month.

Subscribe to my newsletter: https://chelsea-erwin-photography.kit.com/monthlynewsletterlandingpage

05/19/2026

June 1st I will be launching media packages for food photography! I am very excited for these. Our beautiful area is getting lots of recognition for its amazing chefs and restaurants and it's so important that you have top notch imagery on hand for publications. Subscribe to my newsletter to be the first to know about these media packages.

Subscribe here - https://chelsea-erwin-photography.kit.com/monthlynewsletterlandingpage

04/29/2026

Excited to have landed the cover my My North Magazines 2026 Vacation Guide. Happy to feature my favorite local company RadPadz.

04/25/2026

Fun in the studio with Blake Burns Realtor.