08/19/2026
One of my favorite things about branding photography is watching what happens after the session.
I’ve had the privilege of photographing Lina Dion-Inglis , founder of Joy Lab - Ceramics in Community , for two sessions; first was a headshot mini and the second was custom branding. It’s been amazing to watch as the images we create together become more than beautiful photos.
The portraits we created together have helped shape the visual direction of her brand.
When we met for her most recent brand strategy appointment, I had her describe how she wants her brand to feel: colorful, creative, playful, mixed with a little of the unexpected. What resulted are images that are completely and unmistakably Lina.
These portraits became part of the inspiration and visual language for her website, helping bring the personality behind Joy Lab Ceramics to life before someone ever steps through the studio doors. And that is what great branding photography should do.
(Swipe 👉🏻 through to see the header of her website or visit www.joylab-ceramics.com to snoop all the amazingness of her site.)
Your branding images shouldn’t simply show people what you look like. They should communicate something about who you are, what you do, how you make people feel, and why someone should want to step into your world.
When your photography, website, messaging, colors, and personality all start speaking the same language, your brand becomes recognizable. It’s cohesive and memorable.
Lina has built Joy Lab Ceramics around creativity, connection, community, and of course, JOY. I love seeing the imagery we’ve created together help her tell that story.
Branding sessions should be more than just creating pretty pictures. Ultimately, we are creating the visual building blocks of your brand.
If your brand gas grown, evolved, or simply doesn’t look like you anymore, maybe it’s time to rethink the images telling your story. Let’s create branding portraits that don’t just show what you do, they show people why they want to work with you.
Hair and makeup by Pacheco Beauty | Bridal Hair & Makeup