09/06/2026
Talked Real Estate marketing at Tallahassee Board of Realtors last Tuesday.
We talked about:
-How to market a listing without creating liability
-What actually happens to views when you add video where I showed side-by-side: average personal page reach vs. reach on a listing with video
-Where AI is actually useful in real estate right now (and where it’s not)
The biggest takeaway for most agents: video is already outperforming your photos, you just need to be posting it.
Thanks to TBR for having me out. If you were in the room and want the view-comparison slides I showed, For my Facebook folks — full slide deck from Tuesday including the view comparison I showed (average personal reach vs. listing with video):
https://drive.google.com/file/d/1FdnC27sLKhfrO4O_MccJ2fJ63LWH8jq1/view?usp=drivesdk
And yes, the bonus tips I didn't have time to share at the meeting are in there too 😉
If you were at the meeting, tag an agent who should have been there.