Lily Notz Co, St. Louis, MO (2026)

05/06/2026

If you’ve been around for a while, you’ve seen me do quite a lot of things with my photography business 📸

From going full time with wedding photography to shifting to brands, to dabbling in coaching and working at a wedding venue. You’ve also probably seen me struggle with infertility, two miscarriages, and watched my business be the backbone routine that kept me going through all of it.

Our rainbow baby girl Violet is SO close to making her entrance into this world and I’m 110% amen excited to meet her and do alllll of the mom things and raise her to be a wonderful human 🤧🥹🤧

Buuuut my ability to fully shift gears to mom mode has been real slow to develop (like, SO SLOW, I’m still booking shoots for my team members currently 😂) and I’m laying in bed thinking about shoot logistics instead of my baby.

This brand is a huge reason that I am the person I am today and that also means it’s a large part of how I’ll operate as a mom. I think that’s a good thing, but I truly can’t wait to see what life is like being momma 🥹

Cheers to the last month of pregnancy — girlfriend can come anytime now 😅😂🩷🌈

05/05/2026

Let’s talk photoshoot locations 🗣️🎙️

I’m really passionate about location sourcing. It’s one of the biggest make or break parts of your session and something I spend a lot of time researching for you!

Colors, lighting, decor, all of it ties together to take your shoot where it needs to go or completely fall flat. Some brands need a really white neutral space. Some brands need the warmth and contrast — some need lots of color and patterns.

Here’s how I decipher what you need for your session (and a few things I’ve learned the hard way!)

1. What’s easiest is not always best. It may seem easier for me to bring in a white backdrop to your office instead of renting a studio, but ultimately doesn’t give us enough to work with. A little bit of travel and coordination is worth it for the investment you’re making!

2. The same space can be interpreted wildly differently depending on the brand. I could shoot a lot of sessions in the same studio (and have!) and they’ll all be unique. But if I can tell that it won’t work for you, I’m not even going to suggest it.

3. Some people know exactly what they want for their location, and others need to see alllll the options before they nail down the vibe. I’m here to help with either of those situations (hello, my dream Peerspace rental board 😍)

4. It’s important to use every corner of space we’re given. I want your gallery to look and feel FULL, not a copy cat of the same shot 59 times in a row. Yes, you need a few all white wall shots. No, you don’t need ALL of them to be like that. Let’s play organically into what we have and make it feel like you at every turn 🩷

If I’ve sourced a good brand shoot location for you, let’s hear about it in the comments 😍🫱🏻‍🫲🏼👇🏻

05/04/2026

Social media managers get stuck in a hard place with content often. Not only can they work with clients hundreds of miles away from them, those clients may be trusting photographers to “create content” for them that seems super high quality and *should* solve their problems.

However, any good manager knows just how fast those 25 photos disappear 🏃‍♀️😮‍💨 sometimes a mini session to get you established and get literally ANYTHING moving is the right step, and sometimes it’s time to actually crank out the content.

That’s where a really good brand photographer comes in 📸🤳 I’ve seen the shift from the start of brand shoots being trendy to them now being workhorses. It’s no longer just about those few high quality shots — it’s an opportunity to make your social media stand out, flesh out your website, establish a personal connection, AND not run out of posting options all in one.

In my opinion, if your brand photographer is not giving you the opportunity to get more than just a few photos… you’re going to need more content really soon.

Things to look for when chatting about a potential shoot that you want to LAST for a little while:

✨ a photographer who offers video content and/or video editing

✨ asking about filler content — the on-brand stock photography that prevents you from posting your face 34 times in a row (while staying true to your colors and professionalism!)

✨ a strategy where your media team is curating a shot list, aligning visions with your inspo and brand direction, and making suggestions to fill out your shoot gallery even more

✨ the mix between lifestyle and professional content that brings your socials feed from stiff and discordant to cohesive and dynamic

And IF you’re looking for a photographer that does ALL OF THE ABOVE…. Hey, I’m Lily 😉😍 myself and my team have honed in on a system that supports creative business owners in their content from the moment you start working with us.

Let’s chat about your shoot today ✨

05/03/2026

Being close to the end of a pregnancy as a first time mom is the hardest part so far. 😮‍💨 It feels like I’m in the longest waiting room of all time.

Especially as a business owner, whose brand has been their baby for 8+ years. 😅

I’m wrapping up final meetings, setting up my team with shoots while I prep for labor, thinking about all the things that a normal business owner does before remembering… oh yeah, we’re not aiming for that right now.

Without my baby being on the outside, it’s easy to feel committed to my work and the patterns I’ve been in for a long time. Even as I’m losing sleep, getting bigger, slowing down, losing stamina and brainpower — all things that point to me becoming a mom, I’m still trying to learn how to let go of the me I’ve been for a long time.

April brought an explosion of brand inquiries from everywhere, as business owners are feeling the fresh spring time weather and feeling inspired to grow their businesses. TBH, I feel it too, and if I wasn’t potentially 5 minutes away from giving birth I’d have planned the most fun brand shoot for myself right now 🌸💖🌷🍬🩷👛 I’m grateful for the opportunity to work with many of you, to have my team come shoot with you and still get to be a part of your journey 🥹 I’m also so thankful for everyone being willing to wait until the fall when I come back — that kind of love and patience is incredible and I don’t take it for granted.

I have 1000 ideas for new content and -500 energies to post them, so hopefully I can get some of that communicated to my social media manager and still fill you in on all the thoughts in my head about the branding world and the direction I think it’s going (and how I want to change and flex to support you in that shift) 💪🏻

It’s been tough to grow and move through this phase out of being “business owner Lily” to “mom Lily, but also still business owner, but REALLY ACTUALLY taking a break to just be mom”

Part of me is already super looking forward to the fall when things could get back to “normal”…. But then, life will NOT be the same when our baby girl arrives. That’s okay, but since I’ve not gotten to meet her yet, this is the only thing I know still.

This waiting room section of pregnancy is interesting and stretching and fulfilling all in one, and I truly cannot wait to meet my daughter after years of praying for her. But it’s still weird and I feel some sadness moving away from the work that’s brought me so much joy in the last several years 🥹

Will we get a May baby or make it all the way to June?? We shall see, but this might just be the longest month of my life. 😮‍💨

05/01/2026

the coolest skin team around, my shoots with .stl are the biggest laughs I have all week ✨☀️ they booked a years worth of brand photos with me and I’ve loved every minute of their sessions!!!

getting creative and making new content that feels fresh and fun for brands is my fuel ⛽️ I’m gonna miss this feeling while I’m out of office on maternity leave…. BUUUUUT I have a lil update for you if you’ve inquired recently 🥳

my main associate Alyssa (who’s shot with me for years now!) is graciously jumping in to help me with some extra shoots this month. has been with me through tons of weddings and brand shoots and knows alllll my picky preferences and techniques!! She’s heading up a couple shoots for me, and I’m pitching her dates for more of you right this minute 😊😜

I know May is a great month for brand shoots and while I can’t physically be there, I’m excited to chat with all of you and plan the most fun shoots and edit all the images after!! If you want to learn more about this option, def reach out and Team Lily will get you some magical brand photos ✨

04/23/2026

Somebody take my ability to say yes to shoots away from me 🤧🤧 I’m 33 weeks contemplating how much more I can squeeze in, when I need to be AT HOME 😆😆

04/22/2026

Reviews wanted 💝 friends, if you’ve had work done by me either recently or in the past that you loved, would you consider leaving me a Google review? I am working on updating some things and this would help me a lot. Link in the comments!

04/17/2026

One of the hardest things about being a photographer??

Getting all of your guys’ incredible brand photos POSTED with the love and attention they deserve 😅

Working with .bestie was such a dream come true last fall, she’s truly one of the kindest people and is so adorable all around!! As always, made the perfect backdrop for a bright and bold brand like Amber’s 💝💝

Make sure you’re following her for all of the STL things and stay tuned on my page for more beautiful branding photos coming soon (I’m telling you I’ve got soo much to post it’s unreal 😆)

04/16/2026

An update on rainbow baby girl 💝

04/16/2026

my hands are just a LIL full these days 🙂‍↕️🙂‍↕️ but how wonderful to have an armful of blessings after years of infertility, loss, and pain 🥲🫶🏻🥲

today is a good day — it’s beautiful outside, I’m about to get to see baby animals, and I also get a 32 week ultrasound of baby Vi 🥰🥰🥰 how is your Thursday going???

Lily Notz Co

05/06/2026

05/05/2026

05/04/2026

05/03/2026

05/01/2026

04/23/2026

04/22/2026

04/17/2026

04/16/2026

04/16/2026

Address

Website

Alerts

Contact The Business

Shortcuts

Share

Category