11/26/2024
I wanted to share the recent success of a video I created for Andrew Juhasz and Wahl Professional USA. With the release of their new Vanquish hair dryer, Andrew and I wanted to create a captivating short video that highlighted the important features of this new product whilst also adding a touch of creative editing and transitions.
In under 48 hours, the video surpassed 200,000 views and 8,000 likes, making it one of Wahl's most recent successful videos. Today, it sits at 240,000 views and almost 10,000 likes.
I shot most of this video handheld and on my tripod with my Sony A7IV + Sigma 24-70 2.8. We utilized Andrew's studio lighting and black backdrop to give a moody, modern feel to the video. In the end, we came up with the idea to record the audio of the dryer in action to overlay during the blow drying sequence, helping the viewer feel more immersed in its ability and power. I also had Andrew record a voiceover to discuss the product in detail, which in turn helps create a personal connection between his brand and viewers.
You can find the video linked here to Instagram. Please go give it a watch! I've always had a deep appreciation for the barber community and I am extremely excited to continue creating more content in this space.
https://www.instagram.com/p/DBbhCBOpTBa/?hl=en