09/22/2025
Electric Films, LLC & The Wine Cellar — Crafting Moments, Pouring Purpose
We are thrilled to have Electric Films (led by Darin Holiday ) join the Wine Cellar with a generous donation from the Francis Coppola Diamond Collection Cabernet Sauvignon.
Their work reminds us that every frame has power—and that capturing our community visually is one of the most meaningful ways to amplify Cleveland County’s story.
Why Electric Films matters:
• With over 17 years of production experience, Darin Holiday brings cinematic vision to video, commercial, event, and brand storytelling. 
• Their portfolio includes high-quality work for local institutions like The Earl Scruggs Center, Shelby Fire & Rescue, and the Don Gibson Theater—projects that preserve culture, serve community, and elevate local identity. 
• Their service goes beyond just filming — they craft visual stories that connect, inspire, and drive action, which aligns with what Wine Cellar strives to do for students, entrepreneurs, and community growth. 
Electric Films’ gift is more than wine—it’s a toast to partnership, creativity, and the entrepreneurs in our high schools growing into tomorrow’s leaders.
On the value of unity & collaboration:
The Wine Cellar exists because different sectors—businesses, nonprofits, creatives—are all stepping forward together. When we unite across industries, every effort magnifies. Each video, each donation, each shared story helps us pour back into our students, our community, and our future.
The Francis Coppola play on words:
Just as Francis Coppola crafts wines of depth, complexity, and character, Electric Films crafts visual works with emotional depth, thoughtful storytelling, and character that reflects Cleveland County’s soul.
Thank you, Electric Films and team, for helping us capture moments that matter—and for helping us pour purpose into the next generation.
