08/13/2026
Just want to take a moment to congratulate a pillar of the heavy metal radio scene and long time friend on 35 years with his finger on the pulse keeping the metal alive and well. Well done my brother.
Radio Promotion Powerhouse Skateboard Marketing Ltd.
Celebrates 35th Anniversary with Red Carpet Event
Hosted By Don Jamieson All Star Jam Band Details TBA Soon
New York, NY — Founded this day, August 12th in 1991, Skateboard Marketing, has operated at the heart of hard rock, heavy metal, and heavy music culture, working across commercial, satellite, syndicated, and college radio to break new artists and support legacy acts for three and a half decades with passion and precision. It’s a legacy built on relationships, experience, and an unwavering commitment to the bands that define the genre.
Private Invite Only Event
Friday, October 9th, 2026
@ The Meadows
17 Meadow Street
Brooklyn, NY 11206
7:00 PM To 12:00 Midnight
Today the company announces their 35th anniversary party will take place at The Meadows in Brooklyn on Friday, October 9th, 2026. Host of the upcoming All Star Event Don Jamieson exclaims“Super pumped to be a part of Skateboard’s 35th anniversary! I’ve known Munsey for over 40 years and amazing that I’m still in cahoots with that curly-haired dude from L’Amour.”
"There is nothing more fitting than getting everyone together in a room for drinks and a celebration. It has been 10 years since our last party so this year it's important to have a massive gathering for everyone" states President and Founder of Skateboard Marketing Munsey Ricci.
The company is known for convention showcases. Every year since their 5th anniversary there's been a party. Past venues include Don Hills, The Bowery Poetry Club, Webster Hall NYC and Coney Island High in New York. Some of the biggest names in metal have privately performed, namely Fear Factory, Blind Guardian, Grave Digger, Warrior Soul, Brand New Sin, Killgore Smudge, Black Crown Initiate, Ikillya, Thy Will Be Done, Byzantine, Otep and more. This year's gala will feature an All Star Jam Band sure to raise the roof.
As the company evolves, radio promotion is more important than ever before. As a launching pad for many new developing artists, as well as mainstay legacy bands, transcending the voice of the artist through their art is key to keeping legacy bands current and exposing new talent such as Lorna Shore, Signs Of The Swarm, Showing Teeth and Torn Open to the audience. "As fans change, a company must change with the fanbase" states Ricci regarding the growing trend of new formats in the metal world. "I feel truly graced by God to have this career/life and to be able to remain relevant in this industry for the last 40 plus years."
In 2016, Skateboard Marketing launched Metal Contraband, a reporting and information platform that provides labels, managers, and artists with accurate visibility into metal radio performance through commercial, college, and syndication metrics, along with charts, news, street dates, add dates, and more. When CMJ discontinued publishing in 2017 there was a empty void without a chart or metal section for labels and artists to gauge weekly airplay. It went a step further with a full radio editorial section run by Chelsea Nelson-Fernandez along with complete tour dates, upcoming adds section as well as Q&A. All was created in conjunction with Beatrix Danko & Steve Walker at Radio Contraband. As a necessary media outlet Metal Contraband grew to become one of the industry's mainstay press outlets for radio.
Since 1991, Skateboard Marketing’s campaigns have supported an enormous spectrum of heavy music — from underground breakouts to globally recognized icons — across major and independent labels alike. The company has contributed to national radio strategies for a roster that includes Motörhead, Testament, Judas Priest, Black Sabbath, Dio, Overkill, Soulfly, Sepultura, Parkway Drive, Exodus, Death Angel, Soilwork, Iron Maiden & Ozzy Osbourne. They continue with the new breed of artists as Lorna Shore, Signs Of The Swarm, Jinjer, Tailgunner, and Urne carrying the torch.
Keeping Metal on the dial since 1991, Skateboard Marketing remains focused on its mission: supporting artists, growing new fans, serving the culture, and keeping heavy music loud.
"Skateboard Marketing have been a vital part of most every record I have released in the last 30+ years. There's no replacing their passion and boots on the ground regime when putting out metal records. People like Skateboard have kept Metal alive in the trenches for the last 35 years. Congratulations Munsey Ricci and his staff on a job well done.... happy 35!"
- David Ellefson
"Congratulations to Munsey Ricci and everyone at Skateboard Marketing on an incredible 35 years. It has been a pleasure working with Munsey & his team for over 30 years and we are grateful for his continued support of Ronnie James Dio's legacy and NIJI Entertainment Group. We wish Munsey and Skateboard Marketing continued success for many years to come."
- Wendy Dio, President, NIJI Entertainment Group Inc.
“Happy 35th Anniversary to Munsey and all at the legendary Skateboard marketing Ltd. Thank you for all the years of dedication in promoting intense groundbreaking sounds to the radio world.”
- Tommy Victor, Prong
“Munsey has been bringing me music since my college radio days, long before Full Metal Jackie existed. He’s been a constant throughout my entire career, and his commitment to getting great heavy music heard has never wavered. Metal radio is better because of him. Congratulations on 35 years, Munsey!”
- Full Metal Jackie, Syndicated Radio Host
"Skateboard Marketing and Munsey Ricci are national treasures when it comes to hard rock and heavy metal bands getting radio airplay. For decades I've considered Munsey a trusted source. His crew are the only game in town ....and the work they've done carries a ripple in bands' careers that really makes a difference"
- Maria Ferrero, Adrenaline PR
ABOUT MUNSEY RICCI
Before launching Skateboard Marketing, heavy music fanatic Munsey Ricci built and ran the first dedicated metal radio department at PolyGram Records and its affiliates (Mercury Records, Polydor Records, RooArt, and London Records), working releases from KISS, Rush, The Scorpions, Doro Pesch, Yngwie Malmsteen, Mortal Sin, Onslaught, Tony MacAlpine, Vinny Moore, Company Of Wolves & L.A Guns.
Prior to that, Ricci worked at Combat/In-Effect Records and CMJ Media, giving him a rare perspective from both the promotion and programming sides of the industry.
That background helped shape Skateboard Marketing into what Loudwire described as a driving engine behind the scenes of heavy music discovery. “If you’ve heard new and heavy music on the radio, there’s a fair chance that Skateboard Marketing pulled the strings to get that airplay, ignite fan bases, and break new bands.” Spending four years in college radio gave him the inner workings of radio and how things were shaped and evolve something from nothing. It's a necessary asset that
every label executive needs to be rounded on the shape of things to come.
ABOUT SKATEBOARD MARKETING LTD.
Founded in 1991 by Munsey Ricci, Skateboard Marketing Ltd. is a New York–based radio promotion and artist development company specializing in hard rock and heavy metal. The company has executed national radio campaigns across commercial, satellite, syndicated, and college formats, representing both emerging artists and global legends throughout its 35-year history.
ABOUT METAL CONTRABAND
Metal Contraband is a dedicated reporting and analytics platform for heavy music, offering accurate radio charts, news, add dates, release schedules, and performance metrics for labels, managers, artists, and media., becoming the mainstay go to for chart positions and metal news.
