03/28/2026
US Baklava was built around a simple idea: take the richness of traditional baklava and express it through a brand that feels fresh, refined, and unmistakably Californian.
To shape the visual direction, we focused on the California vibe: warmth, sun, natural ingredients, softness, and understated elegance. That thinking guided every decision across the brand system.
The colors were chosen to reflect pistachio greens, golden pastry tones, and creamy neutrals — a palette that feels natural, premium, and full of appetite appeal. The typography was selected to balance heritage and modern simplicity, helping the brand feel both rooted and current.
From logo to packaging, patterns to print materials, every detail was designed to communicate freshness, craftsmanship, family ownership, and consistency.
A strong food brand should do more than look good. It should make people feel the product before they even taste it.
LogoDesign VisualIdentity CaliforniaBrand CreativeDirection Kesewi