10/13/2026
Most content DIES the day it’s posted.🪦
We spent an evening with Raleigh Women In Marketing talking about the work that doesn’t. Here’s what stood out from our Spooky Good Marketing panel at Raleigh Workup | Design Coworking:
🦇 Authenticity is the strategy. People don’t connect with perfect. They connect with honest, specific, and a little bit brave. Keep it real, be you.
🦇 The work that rises above the noise is rooted in culture and made for real people, not the feed. Be authentic and it will show.
🦇 Creative risk pays off when you trust the idea and the people behind it. Even the swings that miss teach you something polish never will. Take that leap.
🦇 Social is still a people business. Behind every great campaign is a human who knows the community and makes the judgment calls.
🦇 AI is a tool, not the voice. Use it to move faster and think bigger, with clear guardrails around brand voice, visuals, and anything that needs a human touch.
So grateful to share the stage with Caity Barnes, MELISSA COLOTON | Sales Coach & Consultant, and Danielle Hurst - NC REALTOR®, with our incredible moderators. We talked through building trust, sales alignment, avoiding burnout, and knowing which trends should stay buried.
What’s one marketing lesson that still haunts you?!
Photos: Maggie Mae Heitmueller
