SUB2r

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SUB2r is a global technology company committed to servicing professional content creators, esports enthusiasts, and broadcast/media markets worldwide.

We revolutionize creative ideas, evolving with imagination, experience, and the science of life. Founded in 2013, the company is US based, and a spinoff of our core high-density, high-speed, RGB 3D imaging technology. Specialized SUB2r cameras are in use around the world with top gamers, content creators, indie filmmakers, studios, and industrial/scientific/military applications.

08/19/2026

SUB2r is off to H̶o̶l̶l̶y̶w̶o̶o̶d̶ OK Sacramento for the 55th annual regional Emmy Awards. We will be live streaming the post award events on our Studio 460 cameras against our AGS active green screen. It is an honor to take apart in the National Association of Television Arts & Sciences.

02/24/2026

You may have noticed I have reverted to our original logo. The design is a stylized DNA helix which symbolizes that we open up the genetics of the video process. A CMOS image sensor (camera chip) has thousands of 8bit registers which control every aspect of the image creation from the moment photons are turned into an electrical charge and are assigned a digital value to when the video exists the camera. In almost every camera - especially consumer and prosumer cameras access to these registers is locked away. We not only give you access, but the tools and knowledge to explore, innovate and create.

The marketing group within our initial investor convinced us that the only reason we weren't selling product was our logo. So we spent far to many hours and dollars coming up with the blobs. Supposedly they were to represent how Hollywood depicts a director framing a shot with their hands. OK - I can kind of see that. And at first the blobs were unique, but now I see them used everywhere. They don't really tell the story of who and what SUB2r is. Funny thing is the only products we sell have the swoosh logo on them.

A logo - like the Niki wings - should tell the story. As SUB2r evolves and develops new technologies, our fundamental belief stand firm that we are more than a camera, hardware, and software, we are a platform for innovation from which new products can emerge. I can tell that story with the "swoosh" much more convincingly than with the blobs.

02/19/2026

Cleaning out the lab. We have Lab Stock of the 2r Mounts. These are units that have gone to trade shows, been on display, some the boxes were never opened.
We are including a free Expansion Cube.
Use Promo Code: LSMOUNT for $25 off
Discounted Price with shipping and cube $39.99
https://sub2r.com/products/2rmount
We also have Bundles (2 more arms) email for pricing [email protected]

Address

San Francisco, CA

Website

http://www.sub2r.com/

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