The Gem Effect

05/12/2026

💎 GEM TAKE | DEZI SKIN

I think DEZI SKIN’s original branding understood the architecture of Latino culture.

But this rebrand understands the feeling of it.

The warmth, curves, color palette, softer typography, and overall personality finally feel aligned with the heritage + Spanish storytelling they’ve referenced since launch.

Before, it felt very minimal luxury filtered through cultural inspiration.

Now it feels emotionally connected, expressive, and recognizable in a way that translates beyond aesthetics.

Honestly such a smart rebrand & my favorite so far 🔥

01/27/2026

One of my latest projects 🤍 So fun!

Professional face painting for birthday parties, weddings, festivals, and events in Monmouth, Oregon and surrounding areas. Book your event today.

11/02/2025

Proof that brow girl energy can be high fashion too 🍒

Just a lil tease from this brand session. Bringing personality and intention into every detail because inspo is cool, but originality? That’s the real flex.

I’m obsessed, and yeah… this is all you get (for now) 🤭

Wanna shoot your own? Fill out my contact form 💌

Thinking of doing short brand sessions in Dec or Jan 🤔 it'll be perfect time to roll out with new branding photos for the new year! LMK.

09/06/2025

A strong brand + a solid website = standing on business, fo real.

If your biz is still giving instagram-only, let's fix that 🔒

09/06/2025

[the cut file] 💎 // Muse Aesthetics • file ii/iii
pen, paper, and a little UX magic ✨️

Before any fancy design tools, I like to strip it back to the basics. Understanding the client’s business problems + goals comes first. From there I build out a sitemap to organize the structure. Then I grab my dotted paper (artist first, designer second 😏) and sketch a low-fidelity wireframe aka a reallyyy rough layout that maps out blocks, flow, and functionality.

This step is all about intention. Why each section exists, how it guides the user, and how it improves UX. Once I annotate my notes, I share it with the client for feedback and refine from there.

For Muse Aesthetics, I had the insider deets: I spent a few years working in medspas at the front desk + as a provider gave me first-hand insight into what clients ask, their pain points, and what actually matters in the experience. That background shaped the way I mapped their navigation + layout.

Pen and paper might look simple, but it’s the foundation of an intuitive, client-centered design 🤍

PS. I know this isn’t dotted paper but I couldn't find my notebook so I resorted to using my dotted notes on my phone 🤭

09/04/2025

The Cut Files // Muse Aesthetics 💎

Think high-end medspa but with cool-girl energy. This brand was built for women in their 30s–40s who want results without losing the vibe.

Here’s the direction:
• Name: Muse Aesthetics (keeps it luxe + aspirational vs. too clinical)

• Color Story: soft, denim-inspired blue — trustworthy, calming, but not loud. It says “modern woman” not “Gen Z pastel.”

• Fonts: edgy, geometric serif paired with a round body font → balancing that sharp, contemporary edge with soft, feminine accessibility.

• Imagery: white tulle + minimal textures to layer in the feminine touch and keep it from feeling too cold or sterile.

The result? A brand that feels trustworthy, chic, and editorial. The kind of space you walk into and instantly know you’re in good hands & about to get bomb a** lips 🤭💋

What do you think? Stay tune for part 2 on how I build their website.

08/30/2025

Curious if your site is holding you back? DM me AUDIT and I’ll send you a mini breakdown.

EARLY ACCESS PRICING until 9/30

ONLY 6 SPOTS open for SEPT + OCT

08/28/2025

💎 The Gem Effect is LIVE ✨
I’m officially opening EARLY ACCESS (30% OFF) for my services.

I’m keeping it super limited:

💻 3 Website spots per month (Sept + Oct only)

📸 3 Photography spots starting October (Branding • Content • Events)

This is your chance to lock in a custom website or photoshoot at EARLY ACCESS RATES before my standard pricing rolls out in November. Once the spots are gone, they’re gone.
If you’ve been waiting for a sign to finally invest in your business revamp → this is it 😤

- Check out the site + secure your spot through the link in my bio.
- Or just DM me if you want me to send you the deets directly.

Let’s make your brand look as legit as it feels.

06/11/2025

💎 Pt. 5/7: From Camera Roll to Insta Goals

A brand shoot should give you months of content not just a new profile pic.

Raise your hand if you’ve got a whole camera roll of fire pics… and still rotate the same five 🙋🏾‍♀️

Yeah. Been there. And honestly? That’s not giving full investment energy.

I saw this over and over with clients. They book the shoot, love the gallery, but get stuck on how to use it all. 

And if I didn’t help them figure that part out? That felt like a disservice.

So I changed the game. Now, I include layout inspo + mockups as part of the delivery.

Wait, what’s that mean Gema? 👀

Glad you asked.

You get: 

💎 IG feed mockups

💎 Highlight cover inspo

💎 Reel cover ideas

💎 Visual content pillar breakdowns

If you filled out your brand questionnaire right, I already know your audience and your goals so I tailor the mockups to fit your content game.

So next time you’re like “What should I post?”

BOOM. Your brand shoot is working for you.

Because the real game changer?

Is when your content doesn’t just sit pretty it moves your brand forward.

And you’re never out here posting just to post.

You invested in me, so I’m gonna make sure you get everything out of it.

I said I gotchu. And I meant it, boo. 🤍

Save this for when your next shoot rolls around (or DM me “mockup magic” if you wanna be on the waitlist for when my books open for these services 👀)

06/06/2025

💎 Pt. 4/7: The Selection Process

Too many bomb pics and now you’re stuck?
A million headshots but not enough lifestyle ones?
Still using the same 5 photos from your last shoot?
Yeah... we’re not doing that here.

Here’s how I help you narrow it down without wanting to cry.

First, you pick your fave headshots (because let’s be honest, we all know our angles 😌)
From there, I help you choose the rest based on your brand goals. You filled out that questionnaire for a reason, chica.

I’ll suggest what works best but you always have the final say.
Or if you’re like, “girl just do it for me,” I got you. I’ll pick the best ones with your vibe, brand, and content needs in mind.

Why does this matter? Because curation = strategy.

We’re thinking about:
📱 IG layout
💻 Website flow
📦 Marketing promos
🎯 Consistency across platforms

Because look, this isn’t just about cute aesthetic pics. It’s about building a gallery that actually works for you and your business (and having options that aren’t just 12 versions of your head tilted slightly different 😭)

Been there? Drop a 🧠 if you’ve ever stared at your branding gallery like “wtf. I don’t know what I’m doing.”