04/17/2024
๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐ก๐จ๐ซ๐ฌ๐๐ฌ ๐ข๐ฌ ๐ฆ๐ฎ๐๐ก ๐ฆ๐จ๐ซ๐ ๐ญ๐ก๐๐ง ๐ฉ๐จ๐ฌ๐ญ๐ข๐ง๐ ๐๐ง ๐๐:
If you're a sales barn, you know how important it is that horses move in a timely manner. How do you do that in the most efficient way? Well, by investing in it. But, you've already invested tons of resources into feeding, training, and housing so why do you need to invest more? Allow me to explain. โฌ๏ธ
Sales horses who have professional videography, and professional portraits are 80% more likely to sell ๐ง๐ข๐ด๐ต๐ฆ๐ณ and at ๐ฉ๐ช๐จ๐ฉ๐ฆ๐ณ ๐ฑ๐ณ๐ช๐ค๐ฆ๐ด than a horse who was offered for consideration with iPhone photos and video.
The reason why simply boils down to human psychology, which in the end is all that marketing is about.
According to a research panel created by KISSmetrics, a whopping 93% of consumers consider visual appearance to be a key factor in a purchasing decision.
Humans see with their eyes first before reading. Catching them with the first look, follows with a higher conversion rate. If you're selling high quality horses, you need the high quality ads too.
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Visually appealing, eye-catching photos will drive the "WOW!" factor that every business needs to generate efficient sales.
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Equine Portraiture is not only visually appealing, but it showcases the horse's conformation, beauty, and unique personality through and through. It also tells your potential buyers that they have patience, discipline, good ground manners and are capable for whatever is thrown their way.
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Equine Portraiture is solely focused on the horse, this takes away any background distractions that may be off-putting to potential buyers.
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Professional video showcases your horse in a different light, it tells a story. Think of it like your very own ad video, but catered specifically for one horse. These videos will highlight their best features, showcasing their potential, while remaining completely authentic to the horse in 4K for the most visible detail.
Always remember, we buy with our eyes first. If you're a sales barn and are interested in my services either for marketing your business, or sales, contact me to discuss some great deals you won't want to miss.
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