10/16/2023
Pondering Thoughts From a Photographer
Just a thought and a little refresher to all my friends, those of you working hard to establish yourselves within the modeling industry and to the photographers (this includes me), working just as diligently to make that happen.
Social media is one of many tools we use on a daily basis. A very powerful and dynamic tool of both our trades. Utilized correctly, there are huge returns with how we manage our time in advertising our PRODUCT (images).
That's right, remember that. We both have a PRODUCT to offer. My modeling friends struggling to find offers of "work for hire" and the photographers searching for the right look for a specific job.
The most important aspect of putting your PRODUCT out there for the world to see, is YOU. You control how you present your PRODUCT and to be honest, as a photographer looking for a specific look? I have scrolled by many possible prospects due to poor PRODUCT marketing.
Now with that said, this is also true for photographers. How well are you marketing your PRODUCT LINE?
To both, models and photographers, take a look at your images and think to yourself, is this my TRUE WORK. Are my images a true reflection of how I represent myself and can I truly SELL my PRODUCT based on what I have represented.
This is called BRANDING. Are you willing to be just status quo, sitting back and hoping a contact will be made for a specific job, or are you going to move forward and establish yourself as someone UNIQUE? Thoughts to ponder, of course.
Become a household/trade name by BRANDING yourself. Show only your best PRODUCT. For my models? Bring in a professional photographer. Stop the practice of using friends with cell phones and selfies. If you are just starting out, there are many photographers looking for "trade for images."
Bottomline? SHOW YOUR BEST. Let the world see the real talant. Sell yourself as a BRAND. Those emails and phone calls are awesome. I would love to see you grow.
Take care and HAPPY SELLING.
