08/07/2026
This is for nonprofit teams that film event recap videos and make only one.
You need two.
Yesterday I posted a 90-second recap for Young Adult Survivors United - YASU. Faster cuts, a few impact statements — built to spread the word, capture attention, and be easy to share and make people feel something before they've even read the caption.
That's not the video sponsors and donors get.
The one that goes out in the post-event email runs longer. More shots with more people and action. More context, deeper interviews, real detail on how to get involved. It's a thank-you and a strategic alliance. — supporters watching the community they helped build.
Less detail for social, a deeper dive for sponsor engagement. Sponsors want to help; they just need to understand the impact your organization has on their community.
Two videos. Two audiences. Two jobs.