04/14/2026
Hey all!
I've been wanting to do this FOREVER!
For anyone who struggles with the idea of paying a photographer a three digit price number (or.... more), I have broken it down a little bit, in words and numbers, to maybe help explain to a non-photographer what exactly goes into a photographer and their pricing.
I strongly encourage you to give it a read, especially if you have photographer friends and family. Even if you are a photographer. Maybe it will help you find some confidence in your pricing!
It's a hard world out there, and I don't judge protecting your finances for the times. Trust and believe, I am too!
But we are in this together.
And photographers gotta make a living just like everyone else.
So I hope this offers a little bit of insight into why prices may be the way they are! I am not every photographer, and I went off of my prices and packages, but hopefully you are able to plug this in a bit to any photo session you may be looking to book, but are a little scared of the price tag.
Hope you enjoy!
- your friendly neighborhood photographer
At Via Photo, a professional wedding and portrait photographer based in Pittsburgh, PA, we believe in transparency when it comes to pricing. This post breaks down what really goes into the cost of photography today—from high-end equipment and editing hours to insurance, travel, and the years of sk...