07/06/2026
How do you tell 50 years of story in two minutes?
You look for wonder.
That’s what stood out to me most while making this film for Santa Cruz Guitar Company.
Not just the history. Not just the craft. But Richard Hoover’s ability to still be amazed by what can come out of a guitar after all these years.
“I didn’t know you could get that out of a guitar.”
That line says everything.
It speaks to the mystery, the resonance, the teamwork, and the care behind every instrument they build.
Santa Cruz Guitar Company is a legacy company, but it has never felt like a story about one person. It’s a story about shared hands, shared standards, and a team choosing to build something beautiful together.
Grateful we got to help tell this piece of their 50-year story.
Congrats Santa Cruz Guitar Company on 50 years. Here’s to the next 50.
Director — David Delmore
Camera B & Edit — Nate Harrison
Gaff — Wyatt Delmore
Sound for Live Musicians — Sam Delmore