09/24/2026
The lead isn’t usually the problem. The follow up is!
When someone checked their home value on my website, I knew they were at least a little curious about selling.
But “Hey! I saw you checked your home value… are you thinking about selling?” felt like a really fast way to make someone disappear. 😂
So instead, I started giving them something useful.
I’d pull together a simple one-page neighborhood report showing what was happening right around their home recent sales, active competition, pricing, days on market + the numbers that actually mattered to their potential sale.
Then I had a reason to reach out that wasn’t just:
“Just following up!”
And THAT little report helped me turn online home valuation leads into actual conversations and listing appointments.
Because your marketing doesn’t always need to generate more leads. Sometimes you already have the lead. You just need a better reason to talk to them.
Want the customizable neighborhood report I used?
Comment the word REPORT and I’ll send your way!
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