06/02/2026
Nobody told you that managing your video editor was going to become a part-time job. But here you are. And here's the number nobody's actually calculated. π
A marketing manager at $70,000 a year spending 30% of her time on production logistics instead of strategy. That's $21,000 in misallocated labor, every single year, that doesn't appear on any invoice. Six hours a week managing video production. That's 24 hours a month of strategy capacity spent on ex*****on. Three revision rounds per video costing two to three business days each.
The hardest part isn't the videos themselves. It's the campaigns that never got built, the strategies that never got written, and the conversations that never happened because someone was too busy chasing an editor. That's what this is actually costing you. Swipe through every slide is a number that doesn't show up on any invoice but absolutely should. π π¬
DM us VIRAL book the free call and let's show you what your team looks like when this is off their plate π©