John Cruice Photography

John Cruice Photography I help you tell the story about you, your family, your pets, and/or your business through portraits

Authenticity is a myth.As AI slop fills our feeds, we’re seeing a renewed cry for authenticity. But, do we actually want...
06/02/2026

Authenticity is a myth.

As AI slop fills our feeds, we’re seeing a renewed cry for authenticity. But, do we actually want that? What does it even mean to be truly authentic?

What’s an authentic cherry blossom tree? In the winter when their branches are bare? The spring when their white and pink blooms are in full glory? The summer when their green leaves make them fade into the background? Or the autumn when those green leaves turn shades of orange and red just before they fall to the ground?

The answer is all of those are authentic moments for a cherry blossom in a given time and place. There is no one authentic. We’re rooted in a way, much like the trunk of a cherry blossom, but how we demonstrate that changes depending on the situation. That’s not being inauthentic. It’s natural.

When I help a client tell their story, I’m not trying to find one core truth to them. I want to explore their multitudes. We are all a different version of our authentic self depending the role we’re playing at that moment.

Maybe allowing for those variations in our own selves is the most authentic thing we can do, much like a cherry blossom.

05/29/2026

What’s Brewing? is a great environment to meet new people while learning from experts. Follow to see when she’s hosting her next event.

05/28/2026

Hanging out at is always a great time, but especially for a pop-up event. Had some engaging conversations and we were treated to some impromptu performances from Jamie Picozzi and

“You’re not ready for portraits, yet.”This is something I’ll often say during a consultation. People come to me because ...
05/27/2026

“You’re not ready for portraits, yet.”

This is something I’ll often say during a consultation. People come to me because they like my work. But, behind the output they admire is a process that requires a little education. I do things differently than most.

Whether I’m creating a piece of art for someone’s home or branding images for a business’ social media, the process is the same. I start with the story we want told, then design images to illustrate that. If a picture is worth 1,000 words, we’re going to figure out most of those words before I take my camera out of my bag.

I always use a tree as an analogy to explain. The leaves are the star - the output of a process. They are your portraits, your videos, your logo, font, color, etc, etc, etc. They’re vibrant and make it easier to determine the species of tree. They will evolve over time, fade away, and be reborn. Much like the chapters of our lives or our businesses.

The branches represent the distribution strategy. Where are the portraits going to live? At home above a fireplace? As a collection going up the stairs? Or on a website, email newsletter, or social media. Knowing this is crucial. People who see your portraits never see them in isolation - they will always see them in a larger context.

The truck and roots is the core of the story we’re telling. This is the least flexible of the system. It’s who you are and how we’re bringing all of it together. We need to be clear on the story of you or your business, before a camera is turned on.

Many people think I’ll just show up with a camera and make some sort of magic happen, but if you like my work, what you appreciate is the process I employ when creating, not just the final product. It’s why many who come to me aren’t ready for portraits, yet. But, we’re going to get there together.

, it’s time to start thinking about what’s next!I’m looking for 10 students entering their senior year to represent my ...
05/26/2026

, it’s time to start thinking about what’s next!

I’m looking for 10 students entering their senior year to represent my brand. In addition to your personalized portrait session telling the story of you, you’ll have access to bonus sessions, referral rewards, and content to keep your feed iconic throughout your senior year.

Ready to get started? Details found at johncruice.com/seniors

05/24/2026

Some portraits from an editorial session for high atop New York City at before the show for .

Featuring: squills









official marino.dancer

05/22/2026

Have you gotten your hands on yet? In it, we spend “A Day In The Life” with our favorite betting line babe, ’s ! // Order your beautifully-packaged, delivered edition today: phillycurrent.com/subscribe. Thanks for the support, y’all! 💙 [📷: PC’s ]
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05/22/2026

🚨 Cool person alert 🚨

I had coffee at the new Trung Nguyen Legend Coffee World here in South Philly with .cao.nguyen from .philly. Trung is not only an expert is attracting more customers to your business, but in utilizing the right AI tools to do so.

Trung is a cool person you should know

05/21/2026

🚨 Cool person alert 🚨

I had lunch at Teresa’s Next Door in Wayne, PA with Dominika Chanc from . It’s always great when I can chat with a fellow design nerd. If you’re looking to update your interior space, definitely check out Partum’s portfolio.

Dominika is a cool person you should know

05/20/2026

It was a hot one. Like seven inches from the midday sun. But, the crowd at Medford Village for Legacy Club event kept it smooth. If you’re looking to grow your network, reach out

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Philadelphia, PA
19147

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+12675607470

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