04/22/2025
Our working style for both brands and commissions it’s not just about great models with a genuine connection—little tricks with tech, composition, a killer location and waiting for the perfect light to hit that window takes everything to another level, and when some things cannot be avoided, you compensate elsewhere.
In this case, we had a very strict color palette we were trying to adhere to, one that specified avoiding colors outside or directly opposite of that palette. Black was one of those colors, so we worked hard to try and avoid the checkered floor—however, the kitchen was so perfect at this particular time and that sun was starting to hit the window just above our models just right. So we compensated, by bringing in a mat that was within the requested colors, we warmed the temp up a bit to soften those black checkered floors and I angled the camera to allow for a tiny kiss of flare because I was armed with my favorite diffusion filter for our lenses.
It’s funny, because Bill and I work seamlessly as a team, but we each have our unique preferences. He loves the 24-70 lens, and don’t. He is reserved and selective of when to use this diffusion lens filter, and I’ll use it any chance I get because I love what it does to the light.
He initially hesitated when he saw me reach for it, but once he and Nic saw this image on she screen, they both said: “Yep. Perfect.”
When you work with a team, you will come to differ on opinions. If you truly believe what you suggest will work for the shot, don’t be afraid to push for it (in a kind way) and where possible, SHOW them what you mean. It may go your way, it may not. Remember that commercial projects only work with communication and working together for a common goal.