09/03/2026
How I build Editorial Concepts
This is the concept process. We begin with the initial idea, deciding what it is we want to say that story is told wordlessly through the more aesthetic elements such as styling, location and emotion or posing direction.
The goal is always storytelling from soul to soul.
Initial Concept Idea.
The Message of the project.
The story.
Art direction the process of guiding and coordinating visual and aesthetic elements to achieve a specific artistic vision, ensuring cohesive design that aligns with a project’s message
Art direction the process of guiding and coordinating visual and aesthetic elements to achieve a specific artistic vision, ensuring cohesive design that aligns with a project’s message
Art direction the process of guiding and coordinating visual and aesthetic elements to achieve a specific artistic vision, ensuring cohesive design that aligns with a project’s message
