Asa Mathat Photography

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Asa Mathat Photography Capturing success, beauty, memories, power, love, the moment through incredible visual images. Corporate . Couples . Events . Head Shots . Style . Senior Portraits .

Fine Art . Kids . Action . Above the Bed

The last light of the day cutting across California Street right as the cable car sliced through—a split-second intersec...
09/03/2026

The last light of the day cutting across California Street right as the cable car sliced through—a split-second intersection of grit, light, bells ringing and motion atop Nob Hill.

Tracking the cable car against Grace Cathedral with a slow shutter, then easing the zoom as it moved away to pull the world outward into a blur.

Some frames just demand you chase the light while standing still, pan and zoom style.

Remember your high school portraits? Mine left a lot to be desired, which is why I’ve made it my mission to capture who ...
09/02/2026

Remember your high school portraits?

Mine left a lot to be desired, which is why I’ve made it my mission to capture who people genuinely are at their core during these pivotal transitional years, both high school and college.

Whether this specific passion carries forward into the next chapter or shifts toward something entirely new tomorrow, the discipline required to get here stays with you forever.

That deep-seated work ethic becomes part of your DNA.

Here’s a look back at an archive piece featuring a high school athlete who spent countless hours in the pool, swimming lap after lap and grinding through grueling water polo practices to shape his craft.

It’s living proof that true dedication leaves an indelible mark—both on the physique and on character—long after the final lap is swum, the pool lights go out or the smell of chlorine has finally faded away.

Riding the Pressure WaveEvery shoot is a long list of small joys: meeting new faces, unearthing secret spaces, and watch...
09/01/2026

Riding the Pressure Wave

Every shoot is a long list of small joys: meeting new faces, unearthing secret spaces, and watching play evolve into art.

We wrapped this Toronto Subway session by harnessing the sudden rush of a passing train for one final kinetic gesture.

Always the cherry on top, and always worth the sigh of relief from the hair and makeup team when it’s finally time to let go.

While waiting for the talent to arrive and the shoes styled in place, anyone who walked into the room was fair game as a...
08/31/2026

While waiting for the talent to arrive and the shoes styled in place, anyone who walked into the room was fair game as a stand-in.
This isn’t at all what the final cover shot looked like, but I love it just as much in an entirely different way.
Trusting the process remains one of the greatest lessons learned over the years—sometimes, a happy accident quietly becomes the hero shot.

Here is a photo challenge for you, search out and capture a single image that depicts and describes the word, Potential....
08/30/2026

Here is a photo challenge for you, search out and capture a single image that depicts and describes the word, Potential.

Here is my submission, from a vast farm field near the town of Isleton, California where for almost a mile, perfectly straight lines connect one side to the other being cross lit with sunlight.

Then, for some reason I still don’t understand, one, only one, a row connects to its neighbor with a simple curve.

I’m a sucker for patterns but thrilled when the pattern is subtly broken.

A quiet expanse of skin and shadow frames the profound gravity of a first time father’s embrace. As the selective plane ...
08/29/2026

A quiet expanse of skin and shadow frames the profound gravity of a first time father’s embrace.

As the selective plane of focus draws the eye inward, it captures the exact moment a heart starts to overflow while watching a new seedling grow.

Here, boundless love is measured not in words, but in the weight of a new world cradled beneath a father’s eyes.

I’m grateful to have some time with images that deserve attention and a revisit. This one is no exception. As I’ve mentioned before, being a photographer allows you to live vicariously through your subjects. And I’m always deeply grateful, as well as envious, about all the great fathers out there.

Thinking about this first-time father’s moments in history, then later as that boy grows to be a man looking back at this moment drives as well as inspired me and reminded me of the Eric Clapton song to write the above as well as share meaningful lyrics.

Released in 1998, Eric Clapton wrote “My Father’s Eyes” as a deeply personal reflection on never knowing his own father (who passed away before they ever met) juxtaposed with the profound experience of watching his young son grow. The lyrics bridge the pain of absence with the healing realization of generational connection, using the shared look in a pair of eyes as a symbol of continuity, guidance, and love.

“And as I watch this seedling grow / Feel my heart start to overflow / Where do I find the words to say? / How do I teach him? What do we play?”

Behind every frame is a moment of connection. After an hour of patience and winning over a shy little guy, we took his b...
08/27/2026

Behind every frame is a moment of connection.

After an hour of patience and winning over a shy little guy, we took his beloved horse outside into the big world for the very first time.

Through his eyes, I’m right back there with him, crossing bridges that only exist in a child's imagination.

ImaginationAtPlay TheArtOfSeeing

From stimulus to response, there is a space. This photo captures the embodiment of that stillness. It’s a reminder to mo...
08/26/2026

From stimulus to response, there is a space.

This photo captures the embodiment of that stillness. It’s a reminder to move off psychological autopilot and into conscious awareness. When we stop reacting to conditioning and start responding from within, we reclaim our power.

A quiet reflection on the two weeks spent following the Inner Engineering tour, all the way back to the grounds at the Isha Institute Of Inner-Sciences in McMinnville. The finest place I’ve seen in the US for meditation, self discovery, and yoga.

Responsibility Means Total “Response-Ability”

One of the most transformative concepts in Sadhguru’s work is redefining what it means to take responsibility.

The Message: Most people confuse responsibility with blame or guilt. Sadhguru teaches that taking absolute responsibility means recognizing that your experience of life—your emotions, thoughts, and reactions—is generated entirely from within.

Which reminds me of Viktor Frankl’s View as well: As a psychiatrist and Holocaust survivor, Frankl famously observed that “between stimulus and response, there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.” He argued that even when stripped of every external freedom, human beings retain the ultimate internal freedom to choose their attitude toward any given set of circumstances.

Incredibly grateful to work with stellar people around the world. Authors, artists, and thought leaders top my list of collaborations for all the growth and insights they share.


Soft fabric draped over a firm silhouette—paid for mile after mile, Peugeot style.A quiet surrender to the first light, ...
08/25/2026

Soft fabric draped over a firm silhouette—paid for mile after mile, Peugeot style.

A quiet surrender to the first light, where strength and sensual grace meet at the edge of a new day.

Storm Kissed under a giant concrete umbrella.When the weather tries to dictate the terms, finding a way forward becomes ...
08/25/2026

Storm Kissed under a giant concrete umbrella.

When the weather tries to dictate the terms, finding a way forward becomes its own kind of art. That day under the San Mateo Bridge, the storm raged with heavy rain and fierce winds, but rather than stopping the session, the environment became a collaborator.

The massive structure of the bridge offered a makeshift shelter while still letting in that gorgeous, soft ambient light. Meanwhile, the wind—far from being an obstacle—became the invisible hand lifting and sculpting the large pink fabric into sweeping, organic motion against the rocky shoreline.

It stands as a testament to staying adaptable, trusting the elements, and being grateful for how seamlessly things fall into place when you lean into the moment.

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Palo Alto, CA
94301

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(415) 517-6552

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