06/15/2026
This morning, I almost opened my camera… and then stopped.
Before I record anything, I ask one question: “Is this the clearest next step for the person watching?” If not, it waits. That’s how I keep from chasing trends all day.
My exact 3-block workflow:
Strategy: pick one message and one audience problem.
Shoot: record in batches.
Ship: edit, post, repurpose.
Then, I do the behind-the-scenes part, notebook open, shot list beside me, deciding what stays and what gets cut.
If you want help building a workflow like this, Book a call.