Merit/Andrew

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Merit/Andrew We are a creative production studio crafting stories, campaigns, and experiences. We are a creative content studio.

10/15/2026

Throwback to 2015. How do you win an ADDY? We had the answer. 🏆

We don’t do awards. We just provide the key insights on how to win them. (Haha.) This promo opened the OC ADDY Awards and starred a crew of OC ad folks we roped in, including Cameron Young, Carlos Musquez, Jon Gothhold, Caroline Scott, Curt Fleming, Tiffany Wilson, Julia Cadar, Rob Hart, Paul Velten (as Slash), and more.

The catchy tune? Written, performed, and starring OC ad guru Ian Koff. Directed by Curt and Scott Fleming. Extra high-fives to Nick Bailey, Jon Berry, and Gamete Music for a track that truly rocks, to Red Gum Studios for the perfect backdrop, and to the incredible crew who brought it to life.

With our 25th anniversary coming up in January, that gives us about 2.5 months left to do something award-winning. No pressure. Better take notes. 😅

Until then, we’re celebrating the work and the people who made it sing.

12 years ago this month, we made a no-budget spoof of Matthew McConaughey's Lincoln ad and threw it online. Jake needed ...
10/01/2026

12 years ago this month, we made a no-budget spoof of Matthew McConaughey's Lincoln ad and threw it online.

Jake needed Slayer tickets and his '97 Ford Es**rt had seen better days.

It hit 80K views in the first four days. Tom Araya saw it, Slayer reached out and responded with their own video. Check it out.

As we count down to 25 years of Merit/Andrew, we're looking back at the work that got us here. Not all of it had a client.

No brief. No budget. Just because.

Watch our parody spot here: https://meritandrew.com/work/ -car

(Jake's now in a Nissan Versa and is eyeing tickets for Metallica at The Sphere...hmmm)

09/23/2026

As we keep celebrating the work leading up to our 25th anniversary, here's a recent favorite with Old School Creative Collective and Fastly.

Security ads love a hooded hacker and fear. We cast a rubber duck, a wilted fern, and relatable characters. 🦆🪴

Meet Alex, running on cold coffee and a prayer, and Jamie, the Fastly convert who somehow leaves on time.

Four pain points, a modular kit of :15s and variants, built to travel. The rest of the category sounds the alarm. Fastly just smirks.

And so do we. Another great campaign with people we love.

08/12/2026

The whole world in a headset. Every location on one wall. Two portals to go anywhere…in Newport Beach.

Production

07/16/2026

A 160-year-old family-owned Japanese brand. A spirit most Americans have never tasted. Here's how we launched it. 🥂

Nikaido makes shochu: wildly popular in Japan, almost unknown here, and constantly mistaken for Korean soju. They came to us to crack the U.S. market. Instead of selling the bottle and educating consumers about a new category, we flipped it. We built a cocktail.

The brief for Nikaido's brand bartender: keep it simple. Easy to make at home, easy for any bartender to nail.

Low ABV. Bright, refreshing flavor. A day drink built for brunch, and a fresh alternative to the Aperol Spritz and the mimosa.

Meet the TokyoSlide.

A full year of modular creative behind it for launch (paid media, digital, social): product, shot at , lifestyle across one day in LA and two in Palm Springs, A-unit shooting brand & digital content, a dedicated second-unit capturing social content, and stills being shot in tandem.

Check out our brand launch film and see how it all came together at TokyoSlide.com (link in profile).

What's your go-to brunch cocktail? 👇

Special thanks to the entire team, including: Reform Studio Byron Werner Mark Howlett, Rich Schaefer Mitchell Pictures, Emblem Public Relations

25 years for us. 250 for the country that made it possible. Quick math: we've been rocking for 10% of America's existenc...
07/04/2026

25 years for us. 250 for the country that made it possible. Quick math: we've been rocking for 10% of America's existence. Both have Founding Fathers and some really important documents that changed things. Pretty cool.

America's history isn't simple (ours isn't either!). But the idea behind it, "We the People," still is. Creativity. Innovation. Freedom. And opportunity for anyone willing to chase it.

Hot dogs. Muscle cars. Rock n' roll. Cheers to America, the people who make it, and those who protect it.

Grab a cold one. Blow off a Roman Candle. Hug your neighbor.

Happy Independence Day.

Built for the future of creative production.Introducing M/Ai — Merit/Andrew Innovation.We're not an AI company trying to...
06/26/2026

Built for the future of creative production.

Introducing M/Ai — Merit/Andrew Innovation.

We're not an AI company trying to learn the creative business. We're seasoned producers and storytellers who've added the most disruptive creative tools in a generation to an already formidable arsenal — 25 years of it. Including a micro virtual production ecosystem on our new MicroVP stage at The Lido Lot.

Smart. Efficient. Limitless. More creative options. Faster to market. Built to perform.

More than AI. This is how we work now.

→ meritandrew.com/mai

05/28/2026

We're live with The Lido Lot — our boutique LED production studio purpose-built for teams who want their content to flex with beautiful intention. One stage. Limitless worlds.

On May 1st, we made our official debut. We gathered our people and celebrated community, creativity, and craft. It was the perfect way to open the doors on something we've been building toward for a long time.

This is microVP — Micro-Virtual Production, dialed in and ready to deploy.

A big thank you to our launch sponsors (they're featured in the sizzle video so check it out!). And if you weren't able to join us, come see the space and get your mind rolling with the possibilities. Tours are open and bookings are live.

Let's make some magic in 2026!

04/09/2026

NEW LAUNCH ALERT

The TokyoSlide is here — and we made a cocktail How-To video to celebrate the launch.

Shot with an incredible crew bringing the vision to life:

Rich Schaefer + — the talent & energy
of Peilin Breller + Gabby Mitchell — the cocktail magic

Kanpai!

First shoot at The Lido Lot ✨We launched the TokyoSlide cocktail with a full content suite — hero video, stills, and a s...
04/08/2026

First shoot at The Lido Lot ✨

We launched the TokyoSlide cocktail with a full content suite — hero video, stills, and a slick "How To" with super cuts built for digital.

Rich Schaefer + Mitchell Pictures brought the talent and the energy. Peilin Breller of Edible Accomplished and Gabby Mitchell brought the cocktail to life. Real products. Real people. Virtual environments. Supercharged by AI.

On brand. Authentic. Efficient.

(Oh — and the craft services upstairs in the client lounge? Chef's kiss. 🍹)

Address

201 Shipyard Way, Ste B
Newport Beach, CA
90663

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+19497528500

Website

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