Merit/Andrew

Merit/Andrew We are a creative production studio crafting stories, campaigns, and experiences. We are a creative content studio.

04/09/2026

NEW LAUNCH ALERT

The TokyoSlide is here — and we made a cocktail How-To video to celebrate the launch.

Shot with an incredible crew bringing the vision to life:

Rich Schaefer + — the talent & energy
of Peilin Breller + Gabby Mitchell — the cocktail magic

Kanpai!

First shoot at The Lido Lot ✨We launched the TokyoSlide cocktail with a full content suite — hero video, stills, and a s...
04/08/2026

First shoot at The Lido Lot ✨

We launched the TokyoSlide cocktail with a full content suite — hero video, stills, and a slick "How To" with super cuts built for digital.

Rich Schaefer + Mitchell Pictures brought the talent and the energy. Peilin Breller of Edible Accomplished and Gabby Mitchell brought the cocktail to life. Real products. Real people. Virtual environments. Supercharged by AI.

On brand. Authentic. Efficient.

(Oh — and the craft services upstairs in the client lounge? Chef's kiss. 🍹)

04/01/2026

Happy April Fools' Day! Back in 2013, we won the internet — at least according to PC Magazine, who called Toshiba the winner of April Fools' Day that year. We introduced the Shibasphere gaming console, and let's just say not everyone in the building was in on the joke (our VP of Support was not amused). Those were the days when CE brands could break the internet with a good prank. Still holding out hope for "Trade Show: Vegas Edition" and "Organic Farming" someday... 👀

03/31/2026

We made history as the first outside crew to film the SLS rocket inside NASA's Michoud Assembly Facility. Our mission? To celebrate the incredible Boeing team behind it — the people who design it, build it, and pour their passion into every detail.

At the time we filmed, the rocket was being prepped for its journey to Stennis Space Center for testing — and our video would debut at the very event marking its departure from the facility. Nothing short of awe-inspiring.

Tomorrow, it launches and we'll be watching.

10+ years of Chuck Norris Movie Nights at Merit/Andrew. Watching the legend 86 everyone dumb enough to cross him. It's f...
03/23/2026

10+ years of Chuck Norris Movie Nights at Merit/Andrew. Watching the legend 86 everyone dumb enough to cross him. It's fitting that at 86, he 86'd himself out of this world and into one where he's surely delivering roundhouse kicks to anyone disrespecting the grounds beyond the pearly gates.
Sendoff is happening with Code of Silence on Wednesday May 6th at lidolot.com. Hot dog bar and PBR. Who's in?
RIP Chuck Norris — the silence is deafening. 🎬🤛🤠

We've been quietly building something. Now we're throwing the doors open.Introducing The Lido Lot — our microstudio buil...
03/11/2026

We've been quietly building something. Now we're throwing the doors open.

Introducing The Lido Lot — our microstudio built for the future of production — and M/Ai, our creative innovation practice where technology and AI move the work forward, efficiently and without boundaries.

24 years of experience. A few powerful new tools. No compromises. No limits. Work that works.

🔗 lidolot.com — link in bio.

Merit/Andrew, in partnership with 209 Group & AOTO

02/24/2026

KontrolFreek just dropped a global campaign — and we had the privilege of producing, directing, and handling post-production.

What started as a launch video evolved into something much bigger — a brand position and storyline rooted in the psychology of winning, brought to life across long form, cutdowns, and photography — built to meet gamers on every platform and screen.

Big thanks to Carlos Musquez and the team at Old School Creative Collective for the creative vision, strategy, and collaboration — and to the entire team at KontrolFreek for the trust and confidence. And to our killer team (not all of whom we can mention here!) who brought it to life:

EP: Curt Fleming
Producers: Caroline Scott Fleming Jake Klarkowski
Director & Lead Editor: Scott Fleming
DP & Photography: Byron Werner
Production Designer: Jeff White
Gaffer: Steven Lundgren
VFX: Jason Rapp
Color: Santiago Padilla

Super proud of this one. Check out the long form cut!

Four days. Three cities. Two units running simultaneously. One very big launch coming in March.We just wrapped a massive...
02/17/2026

Four days. Three cities. Two units running simultaneously. One very big launch coming in March.

We just wrapped a massive lifestyle brand campaign — breaking in our new stage at with a product shoot (more on that soon!) and capturing lifestyle content across two other locations.

This wasn't just about making pretty pictures. We built a complete content ecosystem: product library, brand anthem, how-to videos, and social-first content. Each piece creates a different entry point for different audience behaviors.

1st unit handled hero video and photography. 2nd unit was dedicated entirely to social content — because native social content performs differently, and we know better than to treat it as an afterthought.

The strategic thinking is what makes this work. Months of planning. Four days of ex*****on. The best part about BTS photos when you can't show the actual work? You'll just have to trust us that it's 🔥

March.

As we power down the gear (and ourselves) for the long weekend, we’re taking a moment to reflect on what we’re grateful ...
11/26/2025

As we power down the gear (and ourselves) for the long weekend, we’re taking a moment to reflect on what we’re grateful for.

To the incredible tribe that is Merit/Andrew — past and present — thank you for 23 years of talent, grit, and creativity. You’ve helped build something real, something we’re proud to put our name on.

To our clients, thank you for trusting us with your stories, your challenges, and your vision for what’s next. Turning ideas into something cinematic is a privilege we never take for granted.

And to our families and friends — the real support crew behind the scenes — we’re endlessly grateful for your patience, encouragement, and belief in what we do.

Wishing everyone a warm, restful Thanksgiving.
Take a moment, look around, and soak it all in — there’s a lot to be grateful for.

Happy Thanksgiving from all of us at M/A. 🧡

Historic win, ! ⚾✨Raise a Home Run with Nikaido Shochu (equal parts Nikaido, green tea, lemonade) during the off-season....
11/03/2025

Historic win, ! ⚾✨

Raise a Home Run with Nikaido Shochu (equal parts Nikaido, green tea, lemonade) during the off-season.

Sip now, catch one with us at Dodger Stadium next season. 💙

Address

201 Shipyard Way, Ste B
Newport Beach, CA
90663

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+19497528500

Website

http://www.lidolot.com/

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