05/27/2026
When creating BOOKED aboard , it was important to bring some of the original creative minds behind Lola’s Library back together to help tell the prequel story.
Creative Director , Art Director , and , the original Lola in both productions, share how the world of BOOKED evolved from the earliest concepts to the experience guests step into each night. From reimagining Lola’s story to shifting the visual identity from something more literal to abstract and immersive, every creative choice helped shape the universe audiences now experience onboard.
Thank you Virgin Voyages for the footage!