09/27/2026
Every Pixel launch raises the bar, and this one is not exception.
It’s the kind of collaboration we’re grateful for: Google’s ideas keep pushing our teams into new territory, and projects like this are the ones we look forward to most.
Pixel 11 was a multifaceted launch spanning global print production, a hand-built reveal experience, and a live Times Square takeover, built in close collaboration from concept to launch day.
For a launch spanning Pixel 11, Pixel 11 Pro, Pixel 11 Pro Fold, and Pixel Watch 5, Bespoke retouched the full lifestyle campaign for OOH and DOOH rollout, stills built for scale. Beyond the hero images, we built the mechanical toolkit and delivered print-ready across master and partner files.
For a launch spanning Pixel 11, Pixel 11 Pro, Pixel 11 Pro Fold, and Pixel Watch 5, Bespoke retouched the full lifestyle campaign for OOH and DOOH rollout, stills built for scale. Beyond the hero images, we built the mechanical toolkit and delivered print-ready across master and partner files.
For a launch spanning Pixel 11, Pixel 11 Pro, Pixel 11 Pro Fold, and Pixel Watch 5, Bespoke retouched the full lifestyle campaign for OOH and DOOH rollout, stills built for scale. Beyond the hero images, we built the mechanical toolkit and delivered print-ready across master and partner files.
Bespoke adapted Google’s existing creative for a full-scale Times Square takeover, animating the Pixel 11 reveal across the TSQ billboards and the T-Mobile store the same night.
Bespoke adapted Google’s existing creative for a full-scale Times Square takeover, animating the Pixel 11 reveal across the TSQ billboards and the T-Mobile store the same night.
Bespoke adapted Google’s existing creative for a full-scale Times Square takeover, animating the Pixel 11 reveal across the TSQ billboards and the T-Mobile store the same night.
Google invited creators from around the world to its Chelsea store to unbox Pixel 11 for the first time.
Jesse
Chris & Nala
Linda Schulz
lisa asano
dhivya sri
Brittany Wilson Isenhour
Lara Celia
kyle nutt
Ricardo Smith
Zilver Schmitz
ANSELMO PRESTINI
L I Z Z I E P E I R C E ☾
Unboxing video by Karl Ndieli
Bespoke collaborated with the Google Team to