01/11/2025
Since I'll be signing and personalizing The Big Book of King Cake and The Little Book of King Cake tomorrow (Saturday) at Joe Gambino's Bakery from 9am until noon, tonight seems like the perfect time to share some of the Gambino's section from the book.
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If your nickname is The King of King Cakes, you’ve got to be doing something big. Gambino’s Bakery most definitely is, shipping hundreds of thousands of king cakes each season to recipients as diverse as Disney World, hotels, and Tulane University alumni scattered across the country and yearning for a slice of Carnival.
But at the heart of their impressive operation, The King of King Cakes is still a mom-and-pop shop. “I think people yearn for the butcher, the baker, and the candlestick maker,” said Vincent Scelfo, Gambino’s owner. “Bakeries like ours create memories. We baked your wedding cake, your grandma’s birthday cake, your mom’s birthday cake, your birthday cake, and now your daughter’s birthday cake. It’s special when a community bakery can provide that kind of continuity.”
As one of the oldest operations in the area, Gambino’s has thrived on that continuity. The business began nearly one hundred years ago, in the early 1920s, when Beulah Ledner baked treats for Tulane and Newcomb College students out of her Uptown home. Beulah became a legend when she invented the multi-layered doberge cake before selling the company and recipes to Joe Gambino in 1946 after she struggled with health issues.
Vincent’s father, Sam, was an employee at Gambino’s, and he purchased the bakery with his friend Joe Paternostro in 1978. “My dad still works here today,” Vincent said. “It’s the definition of a family-run bakery. My mom works here, my wife works here, and my two kids work here when they want to make a few dollars. They’ll be the next owners. I don’t understand building something just to sell it off.”
[That's as much space as Instagram allows. For more of this story, and 74 other baker stories pick up a copy of The Big Book of King Cake -- available all over town, including thebigbookofkingcake.com
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