02/18/2026
Most artists stop at the edit.
File saved • Image looks great • Post it • Hope it sells.
But that’s not how art finds its buyer.
I had a conversation recently with my good friend Jason Matias - artist the mastermind behind The Art of Selling Art that dug into the part no one really talks about:
• Why effort doesn’t justify price
• Why “I like this” means almost nothing
• Why most artists don’t actually have a sales problem: they have an audience problem
• And why the story behind the work matters more than the hours you put into it
We also discussed your ideal buyer and where you should be selling your art.
The edit is only half the job, or even less sometimes.
If you’ve ever wondered why good work doesn’t automatically move… this event is for you. You're in for a treat!
Join us tomorrow (February 19th @ 2 PM Central, US)
• Registration link in the comments below.
• Those registered will get a link to the replay.