Evoke Serena

Evoke Serena Serena Duffin is a highly versatile and dynamic design creative with a deep-rooted passion for beauty and creativity.

With over 20 years of experience as a wardrobe stylist in iconic cities like Los Angeles, New York, and San Francisco, Serena has honed her skills working on major advertising campaigns, motion pictures, television shows, and fashion editorials alongside industry-leading costume designers and stylists. What sets Serena apart is her ability to seamlessly blend her expertise in styling with digital

photography to create a unique visual narrative. By embracing this new medium for creative expression, Serena has helped numerous entrepreneurs, brands, boutiques, and bloggers achieve their business and personal goals. Her remarkable ability to capture the essence of her subjects through her meticulous styling and expert photography is evident in her vast portfolio. If you are seeking to elevate your brand’s visibility and establish a lasting impression, Serena’s unparalleled expertise in creative styling and photography is precisely what you need. Connect with Serena at [email protected] to explore how her masterful approach can transform your vision into captivating reality.

There is something so incredibly special about this season of life 🤍Spending time with my yogis—especially my mamas-to-b...
04/18/2026

There is something so incredibly special about this season of life 🤍

Spending time with my yogis—especially my mamas-to-be—always feels like such a gift. The strength, softness, and quiet power of the female body during pregnancy is just… everything. It’s a moment that deserves to be honored, slowed down, and captured with intention.

This session almost didn’t happen the way we planned. Sunday had been forecasted with rain for weeks, and Jennifer and I decided we were going to trust it—rain or shine. The night before, I told her if it was truly pouring, we’d reschedule… but something told me to hold steady.

That morning, I left the house under gray skies, and as I got onto the 10, the rain absolutely dumped—like, comically pouring—and I thought, “Oh no… I’ve made the wrong call.” But as I kept driving west, I saw the smallest sliver of blue sky hanging over Malibu… and I just knew it was going to be okay.

And it was ✨

There’s something so powerful about trusting your gut, your instincts, and having faith that things will unfold exactly as they’re meant to.

Jennifer, thank you for trusting me with your vision and for sharing your beautiful yoga practice with me. It was such an honor to document this chapter for you.

We shot this beach yoga maternity session at Point Dume in Malibu, and it truly couldn’t have been a more perfect morning—soft light, calm energy, and so much beauty all around 🤍

Feeling so grateful to do what I do and to witness these moments as they unfold.

02/17/2026

This Saturday, let’s add a little glimmer to West Adams! ✨ Join me from 12-5 PM at Passage de West Adams for a curated vintage treasure hunt. I’ll be with my carefully selected vintage finds as your Emmy-nominated costumer and pro shopper with camera in hand, capturing all the best moments. Every piece tells a story, every moment is a glimmer—can’t wait to see you there! ✨📸

01/12/2026

Making a tiny flower crown for our good girl.

Last year asked me to let go, trust myself more, and rebuild with intention. I’m carrying those lessons forward and movi...
01/12/2026

Last year asked me to let go, trust myself more, and rebuild with intention. I’m carrying those lessons forward and moving into this season and it’s more clarity, confidence, and ease.

Every year for Suni’s birthday, I make her a little flower crown and take her portrait 🌸It’s a unique challenge (she is ...
01/11/2026

Every year for Suni’s birthday, I make her a little flower crown and take her portrait 🌸

It’s a unique challenge (she is very patient… for about .5 seconds), but it’s become one of my favorite traditions.

Suni is the gentlest soul. She brings so much love, comfort, and quiet joy into our lives, and we’re endlessly grateful for her.

This year, we took the dogs to the beach where the wildflowers were in full bloom — the perfect setting for her yearly birthday portrait 💛

Happy Birthday, our flower girl. We love you so much.
🌼🐾✨

12/24/2025

Just discovered this little holiday gem in time for the season ✨🎄

I had the joy of assisting Rachelle Hakim on this adorable holiday commercial for IKEA in collaboration with the Hallmark Channel—and what a dream it was.

The story follows two young souls finding love over the holidays… inside IKEA 🥹💫 Truly charming, heartfelt, and full of that cozy holiday magic.

As always, the cast was incredible, the crew was spectacular, and I’m endlessly grateful for the opportunity to assist Rachelle—working alongside her is always such a gift. And yes… we actually got to spend the night in IKEA.

Happy holidays, everyone 🤍✨


















12/13/2025

Packing up all the cute things for Passage de West Adams
Holiday flair, vintage treasures & the best creative energy
Tomorrow at Alsace Living, West Adams
It’s a whole vibe 🎄🕯️🔔

Photographing the beautiful souls who gathered at Fig Ranch for The Beyond Project was such an honor. 💙✨This farm-to-tab...
12/10/2025

Photographing the beautiful souls who gathered at Fig Ranch for The Beyond Project was such an honor. 💙✨

This farm-to-table dinner brought together survivors, sponsors, advocates, and community members — each person with a story, a purpose, and a heart wide open for the mission.

The Beyond Project provides beauty, wellness, and educational services to women, men, and children coming out of trafficking situations. Seeing this group show up in support, compassion, and hope was incredibly moving.

These faces tell a story of what community looks like: connection, healing, and people choosing to stand alongside one another.
So grateful to have captured these moments.

So inspired by the mission.
So hopeful for what’s ahead. 💙

12/10/2025

This weekend at Fig Ranch in Malibu was something I’ll hold close for a long time. 💙

I had the honor of capturing The Beyond Project’s gathering—a farm-to-table dinner centered around hope, healing, and the power of community. Listening to survivors share their stories, and hearing from the sponsors and leaders who stand beside them, reminded me how deeply impactful this work truly is.
The Beyond Project supports women, men, and children coming out of trafficking situations by providing beauty, wellness, and educational services that help them rebuild with dignity. Their mission is growing, and Los Angeles has the opportunity to help expand that reach.

💙 Their goal: raise $150,000 to serve more survivors in our community.

To learn more about volunteering or the ambassador program, email Rachel at [email protected]

It was a privilege to be part of this heart-led event. Thank you to everyone who poured their energy, talent, and generosity into the evening. ✨

Sharing a little glimpse from the last Passage de West Adams market before Thanksgiving — such a magical day surrounded ...
12/02/2025

Sharing a little glimpse from the last Passage de West Adams market before Thanksgiving — such a magical day surrounded by insanely talented vendors.

I’m already getting excited for the next Passage de West Adams on December 13th. I’ve been prepping the shop with some glorious holiday looks — think festive textures, shimmer, luxe layers — perfect for Christmas parties, New Year’s, and beyond.
Mark your calendars. Come say hi. Shop small, shop vintage, and soak up all the good vibes.

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