Storytellers Cafecito Break

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Storytellers “Cafecito break” is a podcast brought to you by APICO Media and Barquin Creative Group, where we discuss various topics from content creation, marketing, Ai, communications and PR.

09/03/2026

Why should someone choose your brand over everyone else’s?
It’s probably not because of your logo.
The brands people remember know exactly who they are. They understand their audience, tell a compelling story, and create an emotional connection that goes beyond the product.
Being different isn’t about being louder than your competition.
It’s about giving people a reason to remember you.
🎙️ Patsy Linares, founder of The PIL, shares what it really takes to build a brand that stands out.
Full episode out now. Link in bio.
Storytelling BusinessGrowth SmallBusiness Entrepreneur BrandIdentity CreativeStrategy MarketingTips ThePIL ContentMarketing BrandBuilding

09/01/2026

The safest marketing is often the easiest to ignore.
When every brand in your industry looks and sounds the same, sometimes the biggest opportunity is doing the exact opposite.
That’s exactly what Liquid Death did.
A water company that marketed itself like a heavy metal brand? It sounded crazy… until it worked.
In this clip, branding expert Patsy Linares breaks down why bold ideas aren’t about being different for the sake of it—they’re about standing out in a crowded market.
🎙️ Full episode available now. Link in bio
CreativeMarketing BusinessGrowth Entrepreneur Advertising ContentMarketing BrandIdentity MarketingTips

08/27/2026

What if people bought your packaging before they bought your product?
That’s the power of emotional branding.
A sunscreen that looks like a jar of Miracle Whip? It grabs your attention, starts a conversation, and makes people remember the brand.
Sometimes the difference between a $15 product and a $25 product isn’t what’s inside.
It’s the story the packaging tells.
🎙️ Patsy Linares, founder of The PIL, shares how emotional branding can turn an everyday product into something people can’t stop talking about.
Full episode coming soon. Follow for more clips.
MarketingStrategy ConsumerPsychology BusinessGrowth Entrepreneur BrandIdentity CreativeMarketing Storytelling MarketingTips SmallBusiness ThePIL

08/25/2026

Your brand shouldn’t only evolve when it’s struggling.
One of the biggest branding mistakes? Waiting until you’ve lost momentum to make a change.
Growth comes from giving people a reason to look at your brand again.
A refreshed story. A new campaign. A milestone. A new customer experience.
You don’t have to reinvent your business every year—but you should keep giving your audience something new to connect with.
🎙️ Patsy Linares, founder of The PIL, shares why the strongest brands never stop evolving on Storytellers.
Full episode coming soon. Follow for more clips.
MarketingStrategy BrandMarketing Entrepreneur SmallBusiness ContentMarketing BusinessOwner BrandIdentity GrowthMindset Storytelling MarketingTips

08/13/2026

Imagine thinking you just bombed... while performing the biggest song in the world.
That’s exactly what happened to Carlos De Yarza during the Macarena tour in Germany.
The audience sat in complete silence. No smiles. No dancing. No reaction.
Then came the encore.
Everything changed!
🎙️ Full story on Storytellers. Link in bio.

LivePerformance 90sMusic MusicIndustry Storytelling ConcertLife MusicHistory PodcastReel Entertainment

08/11/2026

Remember when your music collection actually belonged to you?
Records. Cassettes. CDs.
You could hold them, lend them to a friend, or keep them on a shelf for decades.
Today, we have access to millions of songs—but do we really own any of them?
Carlos de Yarza , co-writer and producer of the English-Spanish Macarena remix, shares his thoughts on how streaming changed our relationship with music—and why vinyl is making such a strong comeback.
🎙️ Watch the full episode of Storytellers. Link in bio.
Streaming AppleMusic Spotify MusicHistory 90sMusic BehindTheMusic Nostalgia PodcastReel MusicLovers

08/06/2026

The Macarena almost didn’t become a global phenomenon.
While some executives at RCA wanted to shut the remix down, one person refused.
Why?
Because he believed it was becoming the biggest hit in RCA Records’ history—even bigger than Elvis.
He fought to keep it alive.
Sometimes history changes because one person is willing to stand up for an idea everyone else is ready to kill.
🎙️ Carlos De Yarza, co-writer and producer of the English-Spanish Macarena remix, shares the incredible behind-the-scenes story of how one executive helped save one of the biggest songs of all time.
Watch the full episode of Storytellers. Link in bio and comments
MusicBusiness 90sMusic Storytelling Leadership Entertainment PodcastReel

08/04/2026

For 30 years, we’ve all been doing the dance.
Only now are people paying attention to the lyrics. 😅
Carlos De Yarza, co-writer and producer of the English-Spanish Macarena remix, shares why the song has stood the test of time—and why social media is giving it a whole new life.
🎙️ Full episode available now. Link in bio.
MusicHistory BehindTheMusic LatinPop MusicProducer Storytelling Throwback

07/31/2026

The songs we never forget all have one thing in common.
They tell a story that feels like our own.
Sometimes it’s your story.
Sometimes it’s someone you love.
Sometimes it’s the person you wish you could be.
That’s the magic of songwriting.
🎙️ Carlos De Yarza on Storytellers
Full episode coming soon. Link in bio.
multimedia podcast

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Miami, FL
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