The Big Book of Po'boy

The Big Book of Po'boy From the makers of The Big Book of King Cake, learn the story of poboys through 75 of its creators.

Introducing four canapé-sized poboys to The Big Book of Po'boy, courtesy of Emeril's! We're excited to feature the Ameri...
03/27/2026

Introducing four canapé-sized poboys to The Big Book of Po'boy, courtesy of Emeril's! We're excited to feature the American South's singular two-star MICHELIN Guide restaurant in our book and can't wait to show you 's photos.

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I'm thankful to Gambit Weekly for hiring me to write this cover story. There is little more interesting to me than how o...
01/07/2026

I'm thankful to Gambit Weekly for hiring me to write this cover story. There is little more interesting to me than how our traditions -- food or otherwise -- are tied to similar customs around the world.

I had a blast learning about how (and why) cultures across the globe celebrate Carnival this time of year, and I hope you'll check it out in print or online at
https://www.nola.com/gambit/digital_edition/gambit-digital-edition-january-5-2026/html_f380a49d-d766-4f3a-892e-c392f9dd8664.html

Happy Carnival season!

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A monster soft shell crab parmesan poboy courtesy of R & O's -- and this is only the half!Their debris-style roast beef ...
09/11/2025

A monster soft shell crab parmesan poboy courtesy of R & O's -- and this is only the half!

Their debris-style roast beef poboy is their claim to fame, but this popular (that's an understatement) Bucktown restaurant, founded in 1980, has so much more.

We can't wait to share it with you in The Big Book of Po'boy! In the meantime, go check them out. There is no way you'll regret it.

✍️ by Matt Haines
📸 by

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Have you ever had the we**ie poboy at Juneau's Sandwich Shop? The sauce is a little peppery and a little sweet -- but th...
09/09/2025

Have you ever had the we**ie poboy at Juneau's Sandwich Shop? The sauce is a little peppery and a little sweet -- but the recipe is one of Marrero's great mysteries. The shop has been open since 1952, and the owners refuse to tell anyone what is in it. (Allegedly, they were once offered $20,000 for their secret, but refused!)

My time at Juneau's didn't produce a recipe, but it did provide one of my favorite poboy quotes in The Big Book of Po'boy so far (said by co-owner Nina Romaguera):

"People come un and order 'the 10-inch we**ie,' which is always good for a few laughs."

✍️ by Matt Haines
📸 by

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Big congratulations to Café Reconcile on their 25th anniversary empowering young New Orleanians to achieve personal grow...
08/28/2025

Big congratulations to Café Reconcile on their 25th anniversary empowering young New Orleanians to achieve personal growth, whether it be in a professional kitchen or in life. Our city is better because you are in it, and The Big Book of Po'boy is better because you (and your fried catfish poboy) are in it, too!

Cafe Reconcile is celebrating their silver milestone with two events in September that you should check out. On the 5th, they'll have a Community Day lunch. One special on the menu is a stuffed chicken dish topped with crawfish sauce. We saw it on William R. Wood and our mouths are watering.

Then, on September 28th, from 5 - 8 p.m., the cafe's "Reconcile at 25: SUNday Social" event will feature food, music, and cocktails.

We can't wait to celebrate you!

✍️ by Matt Haines
📸 by

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Some of the best poboys in the city are made at gas stations! They're also some of the most affordable, which is what po...
08/26/2025

Some of the best poboys in the city are made at gas stations! They're also some of the most affordable, which is what poboys were originally meant to be -- an inexpensive meal for a struggling working class. (These three 32-inch poboys total about $45, and that is many days' worth of food!)

These beauties are from Louisiana Super Saver, near the corner of Louisiana Avenue and Carondelet Street. We'll be featuring them in The Big Book of Po'boy and we highly recommend checking them out.

Which gas station makes your favorite poboys?

✍️ by Matt Haines
📸 by

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When I ask Louisianians what makes a poboy different from other sandwiches, the most common response is the bread. Today...
08/22/2025

When I ask Louisianians what makes a poboy different from other sandwiches, the most common response is the bread. Today, nobody makes more poboy loaves than .

George Leidenheimer, a German immigrant, founded his New Orleans bakery in 1896! More than a-century-and-a-quarter later, you can find his company's delivery drivers rumbling through the city's streets in their iconic trucks, dropping off French bread to countless poboy shops around the city.

George's great-grandchildren and great- great-grandchildren run the bakery to this day. It has been a special experience working with them to learn about poboy bread's past, as well as its future.

We're excited to share their story -- as well as so many others -- in The Big Book of Po'boy!

✍️ by Matt Haines
📸 by

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The historical archives are full of interesting poboy stories, articles, advertisements, and photos. This "New Orleans I...
08/21/2025

The historical archives are full of interesting poboy stories, articles, advertisements, and photos. This "New Orleans Item" article, for example, is from January 30, 1931 -- less than a year and a half after the "poor boy sandwich" was first mentioned in print.

It was the Great Depression and sailors were having a difficult time finding work. Hundreds of them would visit the offices of the Shipping Board on Decatur Street in the French Quarter each morning and wait all day, hopeful they would receive an assignment on a departing ship. During those years, they never did, so they would sit hungry.

Next door to the Shipping Board was a shop, M. Streiffer & Sons, Inc. During the prosperous times of previous decades, the business made a fortune selling goods to departing seamen. The store was owned by 62-year-old Moritz Streiffer, a Romanian sailor. He had arrived in New Orleans during a voyage in the 1890s and decided to stay.

During the Depression, Streiffer couldn't stand to see his customers struggling without work, money, or food, so every day at 11 a.m. he invited them to line up for a free poor boy sandwich on him. The article says he wanted to keep it a secret so as not to make the men feel embarrassed, but eventually, a reporter learned what was happening.

In the photo, Moritz is the mustachioed man in the middle. In front of him is a giant pile of poboys. I wonder what kind.

The Big Book of Po'boy will include plenty of history, and I plan on including some of that here. Thanks for reading!

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Dooky Chase's Restaurant is legendary in New Orleans and beyond for its Creole cuisine and its role in the Civil Rights ...
08/20/2025

Dooky Chase's Restaurant is legendary in New Orleans and beyond for its Creole cuisine and its role in the Civil Rights Movement. But did you know the restaurant began as a poboy shop and lottery ticket outlet all the way back in 1939?

That was under the ownership of Emily Chase and Edgar "Dooky" Chase, Sr. They opened their full-service restaurant in 1941 and eventually passed it to their son, Dooky Chase, Jr. and his wife, the iconic Leah Chase.

The James Beard Foundation award-winning Chef Leah's favorite poboy was an off-menu item, a combination of pan-seared pork chops and fried oysters. It was as flavorful as it sounds (and looks)!

Today, the restaurant is run by the third and fourth generation of the Chase family, and we are excited to share their New Orleans story in The Big Book of Po'boy.

✍️ by Matt Haines
📸 by

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We're not done yet, but The Big Book of Po'boy is coming together nicely thanks to the hard work of a very talented team...
05/20/2025

We're not done yet, but The Big Book of Po'boy is coming together nicely thanks to the hard work of a very talented team and the amazing creations of a whole lot of local poboy makers.

Here in time for the holidays -- November 2025!

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216 Metairie-Hammond Highway
Metairie, LA
70005

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