12/06/2026
Billy suggested something that surprised me. Itâs not a new concept, and doesnât benefit his bottom line, but itâs a huge benefit to the clients he works with.
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Spreading your marketing spend across multiple creators, influencers, and personalities means you get to reach multiple audiences in ways you couldnât by putting your eggs in one basket.
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It sounds obvious, but most brands donât act on it enough, and keep doing what theyâre used to, whatâs worked in the past, and miss out on reaching more people because they develop tunnel vision.
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EP 024 of the Rising Tidecast featuring is out now. YouTube, Spotify, and Apple Podcasts.