Rising Tide Film

Rising Tide Film Storytelling for marine brands 🎥
Fishing | Boating | Human Stories
Available Worldwide
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09/04/2026

Great product design makes you ask, ‘Why don’t they all work this way?’

A few days into using my Huck bucket, it was obvious how much thought went into the details.
 
The handle stays where you put it for an easy second grab. The feet keep the bucket planted in one place. There’s no need anymore to getting the crowbar out, breaking fingernails while sweating and swearing at stacked Home Depot buckets that vacuum sealed themselves together.

It’s the small things in a thoughtful design that make a big difference.
 
Hear more from Joe Schneider of HUCKPerformanceBuckets on the design thinking behind Huck in EP 28 of the Rising Tidecast. Watch on YouTube or listen on Spotify and Apple Podcasts.

09/01/2026

You have two choices when a product fails you. Complain, or make sure it never happens again.

That’s exactly what happened with Huck. A broken bucket handle cost Joe Schneider his freshly caught ballyhoo. It was also the moment he declared war on inferior buckets. He’s been on a mission with Huck ever since.

Joe was a heavy 5-gallon bucket user for many years, making his own accessories and modifications because nothing good enough existed.
 
He decided to leave commercial real estate and turned years of fine-tuning designs, experiencing frustrations, and developing new ideas into HUCKPerformanceBuckets.
 
Hear more from Joe Schneider on his path to build Huck in EP 28 of the Rising Tidecast. Watch on YouTube or listen on Spotify and Apple Podcasts.

08/28/2026

How did a turtle shell and an egg influence the Huck bucket design?
 
Joe wanted feet you could grip with wet hands, so he copied the ridges off a snapping turtle’s shell to help with grip.

He wanted a bottom that wouldn’t crack, and the radius of an egg instead of a hard corner spreads the impact out instead of splitting the bucket when dropped.

Two problems he noticed every bucket has with answers already in nature. Biomimicry is the fancy term.
 
More from Joe Schneider on the details behind the HUCKPerformanceBuckets in EP 28 of the Rising Tidecast. Watch on YouTube or listen on Spotify and Apple Podcasts.

08/25/2026

How can you tell a boat company is special? Let the workers tell you how it really is.

When word got out that Mike and Barrett were building boats again, the old crew didn’t wait for a phone call or invitation.

The same craftsmen who helped build Cabo’s reputation walked through the door on day one.

That meant Mag Bay started with the same build quality and culture Cabo was famous for. When boatbuilders take pride in their craft, that shows up in ways an owner might never see but truly appreciates.

Hear Mike and Barrett Howarth break down the culture and crew behind Mag Bay Yachts in EP 027 of the Rising Tidecast. Link in bio to watch or listen.

08/18/2026

Not all stepped hulls are created equal.

Most people know the classic stepped hull, the cutouts are easy to see. Mag Bay runs a cross-step hull, which has transverse and longitudinal steps working together, that introduces air under the hull from the bow aft instead of from the cutouts back. This results in a smoother, softer ride.

Barrett breaks it down simply to help us understand why these boats run the way they do.

Hear more from Mike and Barrett Howarth of Mag Bay Yachts on the design behind every build in EP 027 of the Rising Tidecast. Watch on YouTube or listen on Spotify and Apple Podcasts.

08/14/2026

How do you know when a boat is built ‘right’?

Some things hold more weight than others for everyone - we’re all different.

For Mike and Barrett, it’s all in the details of every Mag Bay Yachts build. They want you to open the hatches and look in the places you’re not supposed to. The wiring, the plumbing, under the gunnels. That’s where a Mag Bay shines.

The details are an obsession for them. They just can’t help it. And to some people - that means the world.

Hear more from Mike and Barrett Howarth in EP 027 of the Rising Tidecast. Watch on YouTube or listen on Spotify and Apple Podcasts.

08/12/2026

There are moments in life we never forget. Sometimes they’re so clear it feels like yesterday.

For Barrett, February 15, 2006 was one of those. The day he got the text from his Dad Mike that the sale of Cabo was official.

Barrett’s whole childhood was built inside that company and losing it hurt - especially because Mike didn’t want to sell Cabo.

But boat building is in their veins and Mike couldn’t wait to start again - this time with Barrett right beside him.

Hear the story of the Howarths, selling Cabo and starting Mag Bay in EP 027 of the Rising Tidecast. Watch on YouTube or listen on Spotify and Apple Podcasts.

08/07/2026

Working with family isn’t for everyone.
 
But when it does work - it makes business so much more special. Growing something you are passionate about with the people closest to you.
 
Mike and Barrett Howarth are building Mag Bay Yachts together, father and son, and we had a great convo about this and many other things on the podcast.
 
Mag Bay Yachts is on EP 027 of the Rising Tidecast - out now! Watch on YouTube or listen on Spotify and Apple Podcasts.

07/24/2026

Boats are like kids, they’re part of the family and we care about them a lot.

So before handing her over for something major, like a seakeeper retrofit, people want to know what the plan is and that the people working on their pride and joy will take good care of her and do the job right.
 
The right content can answer those questions so they never have to ask. By sharing the process and the people behind it, trust gets built while expertise gets shown with proof and sets them apart.
 
Hear more about what the right content can do with Kelsey Barrett (Kelsey (Albina) Barrett) of Seakeeper in EP 026 of the Rising Tidecast. Watch the full episode on YouTube or listen on Spotify and Apple Podcasts.

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