Clarke Narrative

Clarke Narrative Clarke Narrative is a commercial photography studio specializing in strategic visual campaigns for hospitality, boutique hotels, and experience-driven brands.

Lifestyle Portraits for Happy People and Content Creator for Businesses. Based in Greer, SC.

I met Liza in September of 2024 while on a shoot in downtown Greenville with Sarah of TELA MERCANTILE. I was so drawn to...
06/15/2026

I met Liza in September of 2024 while on a shoot in downtown Greenville with Sarah of TELA MERCANTILE. I was so drawn to Liza’s calm but creative presence, and I knew right then we’d be friends.

Throughout 2025, we’d meet for coffee and talk through the realities of small business. In December, she reached out and asked if I’d take some photos for her, and the answer was, of course, yes. Getting to capture her work felt like just one more chapter in watching her grow, both as a fellow business owner and as a friend, and that’s been such a joy.

Some of my favorite snaps while on property at the The Colony Hotel 🐒 for the The Southern Coterie Retreat. Cannot wait ...
06/12/2026

Some of my favorite snaps while on property at the The Colony Hotel 🐒 for the The Southern Coterie Retreat.

Cannot wait to be back at the pink paradise this Fall! Have you bought your ticket? 🩷

Working on bringing a whole lot of work back to this space and the website. Including events. Loved pulling this one fro...
06/11/2026

Working on bringing a whole lot of work back to this space and the website. Including events. Loved pulling this one from the archives.

An event showcasing the beauty of The Oaks Waterfront Hotel on the Eastern Shore of Maryland designed by my talented friend Adriana Gorman

Rental: White Glove Rentals
Paper: Emily Baird Design
Floral: Sweet Root Village
Entertainment: ÉLAN ARTISTS
Linen: Nuage Designs

New work with Paige Richardson, a wardrobe stylist in Charlotte. A referral from a dear client/ friend - this relationsh...
06/10/2026

New work with Paige Richardson, a wardrobe stylist in Charlotte.

A referral from a dear client/ friend - this relationship came together just as effortlessly as the shoot itself. Paige knew exactly who she is and what she needed her imagery to say. We worked together to create a set of images that showed personality and style that wasn’t static, but showed life and movement.

📍 Rosemary Beach, FLWhere morning bike rides along lush, tree-lined paths give way to warm light filtering through the t...
06/09/2026

📍 Rosemary Beach, FL

Where morning bike rides along lush, tree-lined paths give way to warm light filtering through the trees, European architecture around every corner, and the kind of salty sea breeze that makes you forget what day it is.

Diving into a new week 💦 Goals for this week:- Fine tune edits for a client portrait session- Story line build out for u...
06/08/2026

Diving into a new week 💦

Goals for this week:

- Fine tune edits for a client portrait session
- Story line build out for up coming project
- Research HMUA for Palm Beach editorial (DM me if you know anyone!)
- Send out at least 10 pitches
- Brainstorming for founder content retreat (If this peaks your interest send me a DM!)

Hi, I’m Rachel. Founder and photographer behind Clarke Narrative.I spent the first 15 years of my career photographing w...
05/29/2026

Hi, I’m Rachel. Founder and photographer behind Clarke Narrative.

I spent the first 15 years of my career photographing weddings in the VA/MD/DC area along with travel to beautiful locations like The Florida Keys, St. Thomas, Mexico, and The Bahamas. I spent many weekends wandering around beautiful resorts looking for moments to include within the story. The way light moved through a property, design details, landscapes, anything that fit within the narrative being woven through the day. When it came time to exit the world of weddings, stepping into lifestyle and hospitality felt completely natural.

Somewhere along the way I fell in love with diving deeper into this process. Into the storyline of a brand or property, fully understanding what makes them special, what small understated details speak volumes, and what could be elevated and further promoted. At the end of the day it’s not just about photography. It’s about being an ambassador for their brand, understanding their goals, and supporting them in their overall success.

When I’m not behind the camera, I’m spending time with my family and two mini aussies. Part world traveler, part homebody, loving every minute of it.

Before heading to a property, I do a deep dive on their existing visuals. What gaps do I see within their current assets...
05/28/2026

Before heading to a property, I do a deep dive on their existing visuals. What gaps do I see within their current assets and what could be elevated or seen in a different way.

Most of the time it’s not about reinventing the wheel, it’s about putting a fresh perspective on what’s already there.

When the appetizer has main character energy ✨
05/27/2026

When the appetizer has main character energy ✨

Last week at , walking out of Villa 21. I turned back to take one last look. The view, golden light, the framing, the wa...
05/19/2026

Last week at , walking out of Villa 21. I turned back to take one last look. The view, golden light, the framing, the warmth and texture of the decor… So much of what makes Round Hill so special.

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Madison, VA

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