Clay Cook

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Clay Cook An award-winning photographer and director, specializing in portrait and lifestyle advertising photography. www.claycookphoto.com

Every photograph begins with an idea. The job of a photographer is to not only capture the vision, but manipulate it into art, bigger than life and beyond any initial expectations. Photographer, Clay Cook, has learned the importance of going the extra mile, after a long, arduous run in the music business. As a result, his wisdom, field experience and work ethic has pushed him further into an inspiring career in Advertising and Editorial photography. Over a short period of time, Clay has shaped creative projects with brands such as: Comcast, Uproxx, Livestrong, NFL, Papa John's Pizza, Red Bull and Vince Camuto. In addition, he has brought to life, worldwide assignments for publications such as Forbes, Popular Mechanics, Adweek, USA Today, ESPN, Modern Salon and Inc. Along with the desire to offer loyal solutions for every project, Clay can spread the word with the help of a large social media and blogging community. Start with an idea and Clay will lead it to a roaring finish line.

Over the past two years, I’ve had the privilege of working with Tempur-Pedic on a growing body of lifestyle, brand narra...
09/18/2026

Over the past two years, I’ve had the privilege of working with Tempur-Pedic on a growing body of lifestyle, brand narrative and product photography.

This latest project was one of the more complicated studio productions I’ve ever taken on. Twelve days, roughly 30 products, two styled environments, five cameras, stills and motion, talent, set builds and hundreds of final images. There were a lot of moving pieces and a lot of people behind the scenes making it happen.

The imagery lives across Amazon, Costco, Home Depot, Walmart, Wayfair and Macy’s, so there’s a good chance you’ve come across some of our work without realizing it.

One of the first paid photography jobs I ever had was photographing mattresses for Dillard’s. Fifteen years later, I found myself photographing mattresses again, just on a much bigger production. It was one of those funny reminders of how long I’ve been a photographer and how much has changed along the way. What keeps me interested in the work, though, is pretty much the same. I want to photograph people, tell stories and create images that feel real and human.

That’s what I enjoyed most about this one. The product obviously matters, but so does everything around it. The talent. The environment. The light. The little moments that make the image feel believable.

If you want to dig into the full project and see more behind the scenes, I broke it all down on my blog. Check it out: go.claycookphoto.com/tempur-pedic

Behind the scenes from our production with Anchal Project for their 2026 Spring-Summer product mix. The final result is ...
07/16/2026

Behind the scenes from our production with Anchal Project for their 2026 Spring-Summer product mix. The final result is in my IG feed! So, let’s break it down.

The key light was a Profoto D2 modified with Profoto 20.5” White Softlight Beauty Dish Reflector with a 25º Honeycomb Grid pulled back 6 feet camera left behind the set. Although it acted like a kick, it was the brightest source of light.

The fill light was 2x Profoto D2 modified with a TRP 12x12 Quarter Grid, camera right.

The background light was a Profoto D2, camera left. Placed in and around this light flow was a cookie a.k.a. a tree branch. We used various Matthews flags and scrims to shape to negate light spill.

Finally, the special sauce was a Profoto B10, with a Zoom Reflector and 20º Honeycomb Grid w/ a 1 stop diffusion paper placed under camera. This added a beautiful fill light which resembled a floor bounce.

All strobes were colored with Rosco 1/4 stop CTO for a touch of warmth.

The background was a custom Gravity 9x12’.

All video village/crew monitors are transmitted with a Teradeck Ace 750 system and are all portable and battery-powered with Anker batteries. We have at least 2 15.6” ViewSonic portable monitors for crew and 1 32” monitor for client.

This spring, we had the opportunity to photograph the SS26 collection for Anchal, transforming my studio into a warm, te...
07/14/2026

This spring, we had the opportunity to photograph the SS26 collection for Anchal, transforming my studio into a warm, textural set. Collaborating with Anchal continues to be one of the most meaningful parts of my work. Every campaign presents a new creative challenge, and it's always rewarding to help tell the story of a brand whose mission has remained at the center of everything they do. Behind the scenes to follow!

If you want to learn more about Anchal, check out “Stitched In Strength” a personal project that dives deep into Anchal and the lives of women who have been championed through difficulty, supported through craft, and given a chance at a better life. https://claycookphoto.com/Stitched-In-Strength/

Photography: Clay Cook | Re-Touch: Jordan Hartley | Producer: Colleen Clines | Creative Director: Maggie Clines | Assistant: Luke Franke Ryan Grant | Anchal Assistant Producer: Ashleigh Bakken | Anchal Assistant: Claire McMahon | Hair & Makeup: Becca Shell | Talent: Cheyenne Janelle (Heyman Talent)

I don’t shoot editorial as often as I used to, but I still love it. It’s where I started, and there’s a freedom to it th...
04/09/2026

I don’t shoot editorial as often as I used to, but I still love it. It’s where I started, and there’s a freedom to it that’s hard to replicate.

A selection from a recent editorial for Market Watch on the ground of Buffalo Trace Distillery. We spent a frosty morning wandering the distillery, documenting the quiet rhythm and craft behind the scenes. We also had the opportunity to photograph legendary Master Distiller Harlan Wheatley. It’s always fun swapping stories and talking bourbon shop with people who are so deeply ingrained in the spirit of Kentucky and its history

Behind the scenes from our production for KMAC Couture and their 2026 campaign. This year centered on the idea of “ances...
02/06/2026

Behind the scenes from our production for KMAC Couture and their 2026 campaign. This year centered on the idea of “ancestor”—asking us to look both backward and forward at once. The result leans into something ghostlike: layered, suspended, and placeless. Let’s break it down.

Initially, the setup was simple and straightforward. To achieve the “angelic” look, most of the light was projected from behind the model. We set up three Profoto D2s behind a Matthews Studio Equipment, Inc. 1-stop silk, creating a silky rim light that wrapped around the subject. A white seamless paper was placed on the floor to maintain a complete whiteout.

For Fill, we boomed a Profoto D2 behind an Avenger Grip 8×8 frame with a Matthews 1-stop silk. This added just a kiss of soft light, helping to gently lift the model and the wardrobe without breaking the ethereal feel.

We then pushed the image further with plastic wrap and Scotch tape over the lens, creating a distinctly dreamy quality. To echo the wardrobe, we introduced a splash of royal blue by aiming a Profoto B10 gelled with a Rosco blue sheet toward the lens (and the plastic wrap). This produced blue highlights along the edges of the model. Diffusion paper placed beneath the lens bounced light back upward, creating a soft gradient along the bottom edge of the frame.

Lastly, I wanted to introduce an added sense of motion using rear-curtain sync. Rear-curtain sync is a flash setting that fires just before the shutter closes, rather than when it opens. As the model moved dynamically through various poses, I pushed and pulled the lens zoom and intentionally shook the camera in different directions, building the ghostlike, layered effect directly in-camera.

All video village and crew monitors were powered through a Teradeck Ace 750 wireless system and ran entirely on portable, battery-powered setups using Anker batteries. We typically run two to three ViewSonic monitors for the crew, along with one large client monitor, all positioned within a few hundred feet of our Inovativ DIT workstation.

Every year, I get to build something purely from instinct. This year, KMAC Couture centered on the idea of “ancestor”—as...
02/03/2026

Every year, I get to build something purely from instinct. This year, KMAC Couture centered on the idea of “ancestor”—asking us to look both backward and forward at once. Rather than nostalgia, I wanted to create an image that holds multiple timelines simultaneously—where memory, identity, and possibility overlap. The result leans into something ghostlike: layered, suspended, and placeless. A visual meditation on how the past moves through us, and how the future is shaped by what we carry forward.

Thank you to Kris Thompson and the entire team at KMAC Contemporary Art Museum for the trust and creative freedom to explore this idea, and to my crew for helping bring a concept rooted in the intangible into physical form. Behind-the-scenes breakdown to follow.

Photography: Clay Cook
Re-Touch: Jordan Hartley
Hair: Sarah Marie
Makeup: Caleb Lopez-Yeske
Model: A'Nya Winburn
Wardrobe Design: Christa Watson
First Assistant: Ryan Grant
Digital Tech: Adam Mescan
Intern: Blake Peterson

2025 wasn’t about acceleration—it was about recalibration. Becoming a new Dad while running a commercial photography bus...
12/31/2025

2025 wasn’t about acceleration—it was about recalibration. Becoming a new Dad while running a commercial photography business shifted my sense of balance, replacing the single-minded focus I once relied on with something more layered and human. Slowing down created space for reflection and connection, while also forcing a rethink of time, energy, and ambition. Prioritizing my wellbeing became less about doing more and more about alignment—about shaping how I show up for my work, my family, and myself with greater care, communication and clarity.

As I look ahead to 2026 and 15 years in photography, I’m carrying forward a steadier mindset rooted in presence, vulnerability, and gratitude, grounded in the understanding that progress doesn’t always look like momentum. Still here. Still curious. Still learning.

This year, my team and I captured over 75,000 photographs and dozens of hours of motion for clients like Tempur-Pedic, Maker’s Mark, Baird and Kentucky Tourism. Walk with me as I review my photographs and memories of this past year. ---> https://www.clay-cook.com/blog/2025-review

Wherever you are in the world, Colleen and I wish you a Merry Christmas and Happy Holidays! Thank you for looking and th...
12/25/2025

Wherever you are in the world, Colleen and I wish you a Merry Christmas and Happy Holidays! Thank you for looking and thank you for listening! ❤️

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2520 S. 3rd Street Unit 106
Louisville, KY
40208

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