10/02/2025
At this point the Applebee’s team is family, we’ve worked together for so many years. Over the past year we set out to completely refresh their menu. The creative team rethought what the menu could be and built layouts that put the food and photography at the top of the visual hierarchy. Our goal was to inject life into their menu with bold compositions, warm directional light, and to focus on craveable moments. Excited to share a small selection of where we landed—swipe to see more.
There are so many talented people who have contributed to these menus and the updated image library, big thank you to the team and for trusting us to pull it off.
