10/05/2019
One of the nastiest lies
the brain tells is:
I have to feel good
BEFORE I take action.
That's actually the opposite of the truth.
With the right guidance and support,
taking uncomfortable
but healthy actions
is the FASTEST path
to exhilaration, gratitude, and JOY.
(I explain the neuroscience of this
phenomenon in my webinar.
Opt-in here:
https://www.norascience.com/neuroscience)
In the sales process,
this is especially true.
Sales is uncomfortable.
Our brains are constantly seeking
acceptance from others.
It's part of our automatic
biological threat assessment
to ensure that we're not about to be
expelled from our tribe or
attacked by a stranger.
If we sense ANY signal
that someone won't receive us
with warmth and safety,
then our biological imperative
demands that we AVOID
this potential rejection.
In sales, plenty of people will NOT
receive us with warmth and safety.
It's doubtful that they'll try to murder us.
(Although they sometimes
get nasty in FB comments.)
You've probably heard that if
you talk to 100 qualified prospects,
50 will learn more.
20 will go even further.
10 will ask for a proposal.
3 to 5 will actually do business with you.
But that means that 95 to 97 people
will reject and disappoint you at some point.
That's A LOT of threat
for the biological survival
imperative to handle.
But what if you could
take 100% responsibility
for creating safety, value, and progress
at every stage of relationship development
with hundreds and hundreds of people?
If I gave you the tools to be
THE SOURCE of safety and value
to your prospects and clients
without ever worrying about their rejection,
do you think that would make sales easier?
And if I gave you the
BEST strategies for tailoring
every stage of safety and progress
so that people actually enjoy the
WHOLE sales process with you,
do you think that would make sales easier?
And if I gave you
precise tactics for AUTOMATING
the maximum number of
tailored, fun value experiences
for your prospects and customers
so that you could reduce your daily work,
do you think that would make sales easier?
Even with all those cool tools,
so many of my clients still generate
the signal that taking sales actions
will lead to tribal rejection and expulsion.
(Our ancient programming
equates tribal expulsion with death.)
An attorney with 40 YEARS of
getting clients great results
tells himself: "People don't want
to hear me ask for referrals."
A brilliant business coach tells herself
"No one wants to talk to ME
at a networking event."
A genius technical consultant
for Google, Adobe, and
50 other top-tier companies
tells herself: "People think I'm stupid."
Before they started working with me,
these people were just STUCK.
But even with all the best strategies,
they still generated massive discomfort
to prevent themselves from taking sales actions.
So I gave them a tribe.
(The Neuroscience of Sales Tribe.)
I gave them a place where it's safe
to share the discomfort and
get support and guidance
for doing the actions.
And you know what?
Now their lives are filled with JOY.
(And more sales and revenue too.)
Do they still get uncomfortable?
Of course they do.
Discomfort flows through our nerves
the way blood flows through our veins.
But, for the neuroscience of sales tribe,
that discomfort has become
the passport to adventure,
exhilaration, gratitude, and JOY.
If you want to be comfortable,
please don't book a call with me.
(Warning: the search for comfort
will shrink your comfort zone so much
that your life will get really small.)
But if you're ready to achieve
a life of exhilarating, joy
(that includes REAL financial results),
please get on my calendar NOW.
If you're feeling scared or uncomfortable,
that's a GOOD SIGN.
Feeling the fear and doing it anyway
is called COURAGE.
In fact, after you book a call,
the application you fill out
includes a question that
TESTS your courage.
Can you tell which one it is?
Hint: it will be the one that
gives you the MOST discomfort.
Opt-in and book that call with me here:
https://www.norascience.com/neuroscience
Let's build your joyful adventure together.
Big hugs,
Nora
