The AV Agency

The AV Agency You're Losing thousands of dollars in-between your events & summits (and you don't even know it)

Too Busy for To Create Content? Here’s How Your Past Events Can Save the Day 👇🏼⏳ Time is a precious commodity in the wor...
12/21/2023

Too Busy for To Create Content? Here’s How Your Past Events Can Save the Day 👇🏼

⏳ Time is a precious commodity in the world of online coaching. ⏳

It can feel downright impossible to keep up with the constant demand for fresh content WHILE serving your clients at a high level.

But at the same time, you KNOW content is needed to stay top of mind with your ideal clients and not lose them to competitors.

It’s a constant, endless, and exhausting cycle. 😵‍

But with content repurposing, it doesn’t have to be.

Take a moment to think about your past events, webinars, challenges, and workshops. You’ve already poured time and money into creating those, but now that they’re done, they’re tucked away doing nothing.

✨ It’s time to give them new life in new forms. ✨

By breathing new life into your past content, you’re not just reviving valuable resources. You’re also strategically driving engagement and action. Whether your goal is to boost ticket sales, book more discovery calls, or guide your audience to your CTA, content repurposing offers a streamlined and sustainable approach that elevates your current content marketing strategy.

You will be able to maximize the impact, increase your event ROI, and give your audience more chances to engage with you and your offers. 🙌

Who wouldn’t want that?

Double tap if you’re ready to stop struggling to find fresh content ideas and start content repurposing. 💪

Want to get more eyeballs from Google on your content? Here's how: Master the art of keyword research! 🌟It’s not enough ...
12/12/2023

Want to get more eyeballs from Google on your content? Here's how: Master the art of keyword research! 🌟

It’s not enough to just pick topics out of a hat and create content on it. You need to know what your target audience is actually searching for. What are they curious about? Let your content be their go-to solution!

When it comes to doing keyword research to find the best topics for you to create content on, there’s one rule you have to remember:

⏬ Low competition, high search volume. ⏫

Let’s break down exactly what that means…

📈A high search volume means that there are a lot of people within your target audience who are actively looking for that particular keyword. 🕵️‍♂️

For example, if I searched “content creation” in Keyword Planner, topics like promo video creation, digital content creator, and social media content creation are topics that have been searched tens of thousands of times per month.

That’s great! That means these are popular topics that people are searching for. 🎉

But what about competition?

If the competition is ranked as “high,” it means that there are already a lot of advertisers using those exact keywords. That means that the market for that particular keyword idea is already oversaturated. By adding your name into the mix, your content is less likely to be seen amongst everyone else’s.

So, instead?

You want to look for low-competition keywords. 📉

As a high-ticket coach, this approach places you in a strategic position. These keywords give a solid opportunity to rank in Google, AND there are enough searches that you’ll be able to capture your audience’s attention. 🙌

Struggling to find the right keywords? I'm here to help. Click the link in my bio for a free 15-minute call, and let's take the guesswork out of your content strategy. 📞

Are you tired of your social media going quiet after your event? 😴 We understand the struggle! At The AV Agency, we spec...
12/09/2023

Are you tired of your social media going quiet after your event? 😴 We understand the struggle! At The AV Agency, we specialize in post-event marketing strategies that keep the conversation going.

Our video scrubbing and content repurposing techniques ensure that your message reaches a wider audience and brings in more business (using the content you already recorded!).

🔥 Let's talk about your post-event goals today! DM me or schedule a call on my website. 👉 avagency.com

Ever find yourself procrastinating over a workout even though you KNOW it’s good for you? We’ve all been there. 💯We all ...
12/04/2023

Ever find yourself procrastinating over a workout even though you KNOW it’s good for you?

We’ve all been there. 💯

We all know what it feels like to delay something even when we know without a doubt that it’s the healthy choice.

But that procrastination dance goes beyond just avoiding the gym.

In the world of online coaching and service providers, many business owners avoid repurposing their content even though they know the results can be game-changing.

Here are 5 of the most common reasons why you might be avoiding repurposing your content:

🎥 You’re afraid of being on video and getting judged.
🙅 You just don’t like repurposing your content.
🤷 You don’t know how to start.
😣 It’s hard to learn a new repurposing habit.
📊 You didn’t see results in part repurposing efforts.

Do any of those sound familiar to you?

Repurposing your content can completely revolutionize your marketing strategy. But I get it. I’ve been where you are - struggling between knowing the benefits of content repurposing and procrastinating it like an impending treadmill session. 🏃💨

That’s why I started the AV Agency, where we help coaches boost their marketing efforts and post-event profitability by doing their content repurposing for them. We’ll help you both record and repurpose your content so you can get back to focusing on the things you do best. 🎉

If you’re interested in learning about our Content Repurposing Service Packages, head to the link in our bio to learn more about what we do! 🔗

11/29/2023

How To Get Out Of Your Content Comfort Zone 👇🏼

Henry Ford, the founder of Ford Motor Company, once said, “If you always do what you’ve always done, you’ll always get what you always got.”

Staying in your comfort zone is easy. It’s when you make a change that becomes the challenge. 💥

Whether big or small, change is hard. But change can also open the door to a world of new possibilities. 🌈

Making the change and learning a new content repurposing habit is like taking on a new workout program. It’s hard and overwhelming, and it’s probably going to feel like you can’t breathe for a bit, but it gets easier.

👉 Here’s the catch though:

When you’re learning a new habit, self-motivation may not be enough to keep the momentum going.

Just like having a workout buddy boosts your commitment to exercise, having someone to hold you accountable can make all the difference in content repurposing.

If it feels like too much, try making content repurposing a group activity. If you have a team, delegate tasks to lighten the load, or consider hiring a coach for that extra push and structured support until your content repurposing habit becomes second nature.

Change may be hard, but it's the catalyst for growth. 💪

So, whether you're hitting the gym or transforming your content strategy, remember having someone by your side can turn the daunting into the doable.

🔖 Hit that save button for when you need the motivation to keep going.

We can help you maximize your post-event ROI using our revolutionary E.V.E.R.R. system:📈 E= Establish a social strategy ...
11/29/2023

We can help you maximize your post-event ROI using our revolutionary E.V.E.R.R. system:

📈 E= Establish a social strategy
🔍 Whatever your goal is, we create a strategy to achieve it.

V = Video scrubbing by a social strategist
🎥 Your social strategist looks for gems, producing multiple clips we can use in a million ways.

E= Editing the video
✂️ Good editing keeps the viewers watching longer, so we combine your expertise with eye-catching visuals.

R= Repurposing your content
🔄 This is how you create consistency with minimum effort - set up a posting schedule!

R = Review results
📊 Number don't lie! They let us know what's working and what's not. We'll tweak the strategy until we find the winning formula.

DM me to learn more about it! 📩

💭 Ever wonder how to make your existing content work harder for you?The answer is through 💥 CONTENT REPURPOSING 💥Content...
11/28/2023

💭 Ever wonder how to make your existing content work harder for you?

The answer is through 💥 CONTENT REPURPOSING 💥

Content repurposing is taking valuable content you already have, reshaping it, and giving it a new life in new formats across various channels.

The magic of content repurposing is in its ability to save you valuable time and resources by tapping into the hidden potential of your existing content. ✨

Imagine for a moment you’ve just recorded a podcast or ended a livestream. Now, envision the power of turning that single piece of content into:

👉 an educational blog
👉 a series of insightful social media posts
👉 a captivating newsletter to send to your email subscribers

💡 Starting to see how one piece of content can have so much potential?

What makes content repurposing genuinely remarkable is its versatility. It allows you to cater to different preferences and consumption habits across various audiences and any platform.

Plus, it extends the reach of your content, reinforces your brand messaging, and ensures the valuable stuff you share stays useful and fresh way past its initial debut. 👊

So, are you ready to stop feeling burnt out over content creation and start making your content work harder for you through content repurposing? Hit that ❤️ if you’re ready to go.

11/26/2023

I think we can all agree that finding and attracting the perfect high-ticket can be a bit of a challenge. Here are some tips on how to connect with ideal clients who are ready to invest in themselves and their growth. 🔝

1️⃣ Get Crystal Clear on Your Ideal Client. Understand their motivations, pain points, and goals to tailor content that resonates.
2️⃣ Polish Your Online Presence. Make sure your profiles are up-to-date and showcase your expertise.
3️⃣ Share Value-Packed Content. Craft articles, posts, and videos that speak directly to your ideal client's needs and desires.
4️⃣ Engage with Your Audience. This approach will help you build genuine relationships with potential clients and establish your presence as a helpful, knowledgeable coach in your niche.
5️⃣ Leverage Your Network. Don't shy away from seeking referrals and word-of-mouth opportunities from friends, colleagues, and past clients.
6️⃣ Utilize Testimonials and Social Proof. Share success stories, testimonials, and case studies from your previous clients to demonstrate the value of your services.

🗝️ The Secret Key? Position yourself as a specialist!
Instead of being a generalist who offers a wide range of services, focus on one or two areas where you excel. Specialization sets you apart, attracting ideal clients and commanding higher prices.

Read more on this subject here!👉 https://www.linkedin.com/pulse/attracting-your-ideal-high-ticket-coaching-clients-guide-marshall/

This Thanksgiving, I'm truly grateful for my exceptional clients and friends who've entrusted me with their visions, mak...
11/24/2023

This Thanksgiving, I'm truly grateful for my exceptional clients and friends who've entrusted me with their visions, making them a reality. Here's to another year of creating magic together. 🥂

Wishing you all a wonderful Thanksgiving! 🍂

🎙 Concerned about losing your voice in your content? Our Content Repurposing Service is ideal for businesses who fear th...
11/22/2023

🎙 Concerned about losing your voice in your content?

Our Content Repurposing Service is ideal for businesses who fear their content might not sound like them if written/edited by someone else.

Here's the deal with our service: We take 🫵 YOUR thoughts and ideas and craft them into fresh, engaging content. We pay close attention to your unique tone and voice by listening to you, ensuring the content we create resonates with your authenticity. 📝✨

📢 Don't sacrifice your voice – let us amplify it! Learn more about our Content Repurposing Service today. 👉 avagency.com

😖 Worried about technical glitches during your live transmission? 😖 Concerned about juggling multiple tasks? 😖 Anxious t...
11/15/2023

😖 Worried about technical glitches during your live transmission?
😖 Concerned about juggling multiple tasks?
😖 Anxious that things might go south when it's showtime?

A lot of things can go wrong during a live event. But that shouldn't be YOUR problem. Let it be MY problem. My tech-savvy team can handle it all - from setup to troubleshooting, ensuring your event runs seamlessly. 💪

Focus on your content, engage your audience, and leave the tech to us. 😉

📨 DM me for more details about my Remote Production Support service.

11/12/2023

Video consumption habits change with every generation, and staying on top of the game means evolving with them. Here's what consumers want in 2023:

🤓 People now rely on brand videos for information.
▶️ Video-watching serves as a way to relax and unwind, it's a form of escapism.
🎨 They look to learn about their passions, interests, hobbies, or social causes.
🌟 The quality of your video production is increasingly important.
⏱️ Viewers prefer shorter videos, with 83% of marketers recommending content under 60 seconds.

Keep your content aligned with these trends for success! Learn more about these evolving video trends at the link below. 👇

https://blog.hubspot.com/marketing/how-video-consumption-is-changing

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