Paper Jacket

06/04/2026

The best shoots usually start the same way: good people, clear direction, and someone saying, “Alright… let’s make this fun.”

06/04/2026

Saving a few bucks on video production sounds smart until your brand looks like a high school film project.

In 2026, Tampa businesses that think long-term know one truth: bad video doesn’t just cost money. It costs trust. Here’s how to protect your brand before you hit record.

Choosing cheap video production can cost your brand far more than money. Discover how Florida businesses avoid the hidden risks and build credibility from the start.

06/02/2026

PR vs Marketing: What Most Businesses Get Completely Wrong

Most businesses invest in marketing… but completely overlook PR.
And that’s a problem.

In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 we sit down with 𝗥𝗼𝗯𝗯𝗶𝗲 𝗳𝗿𝗼𝗺 𝗕𝗹𝘂𝗲 𝗕𝗿𝗶𝗱𝗴𝗲 𝗣𝗥 to break down the real difference between 𝗽𝘂𝗯𝗹𝗶𝗰 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴—and why the two work better together, not against each other.

Robbie shares how PR helps businesses build 𝗲𝗮𝗿𝗻𝗲𝗱 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆, land media opportunities, and position themselves as trusted experts—without relying on paid ads.

We dive into:

The real difference between 𝗣𝗥 𝘃𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴
- Why PR is a 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗽𝗹𝗮𝘆 (𝗻𝗼𝘁 𝗮 𝗾𝘂𝗶𝗰𝗸 𝘄𝗶𝗻)
- How to get featured in media without “spamming reporters”
- The 𝗣𝗘𝗦𝗢 𝗺𝗼𝗱𝗲𝗹 (Paid, Earned, Shared, Owned media) explained
- Why leadership and personal branding matter in PR
- How small businesses can start using PR today

If you’ve ever wondered how some businesses seem to be “everywhere” without running ads—this is the behind-the-scenes strategy.

06/02/2026

Good marketing rarely just happens.

The businesses that grow are usually the ones being intentional about where they show up, who they’re speaking to, and how they stay visible.

📺 Watch this full episode here: https://youtu.be/CVU_pOUSB4A

06/02/2026

Cameras don’t build trust. Strategy does. Businesses that still think video is about gear lists and fancy lighting setups are missing the point and the market.

In 2026, your audience isn't asking if you exist. They're asking if they should care. Here's how smart businesses are using video to shape how they're seen before the first handshake ever happens.

Discover how Paper Jacket’s strategic video process helps businesses shape brand perception, build trust, and turn video into real marketing momentum.

05/28/2026

PR isn’t something you can just pay for.

It’s earned credibility, and it works differently than most businesses think.

📺 Watch the full episode: https://youtu.be/CVU_pOUSB4A

05/27/2026

Welp. Google just nuked half the internet... Kinda.

For years, Google’s job was simple:
Send people to websites.

Now? Google is becoming the interpreter.

Which means the game is changing.
And your website traffic is gonna suck.

Ugh.

BUT--the businesses that continue to win will be the ones recognized as trusted voices across the internet. Not just on one webpage. E-V-E-R-Y-WHERE.

Fortunately, we prepared for this moment. This is exactly why we built SPARK.

SPARK is Paper Jacket’s monthly content system built around the idea that modern visibility comes from being everywhere your audience is paying attention.

Video.
Podcasts.
Social clips.
Educational content.
Aka, consistent, valuable content published across multiple platforms where both people and AI systems are paying attention.

This is not a drill. Start. Evolving. Now. Like...NOW, now.
If you have questions about how these changes could impact your business, we’d be happy to introduce you to our new SPARK system.

05/26/2026

🎙️ New episode out now!

PR isn’t just for huge or national brands.
And it’s not the same as marketing.

Robbie from Blue Bridge breaks it down and explains why it matters.
▶️ https://youtu.be/CVU_pOUSB4A

05/24/2026

The difference between a decent video and a great one?

Direction, small adjustments, and a team that knows when to push and when to let it breathe.

05/22/2026

A good podcast sounds clean. A great one feels easy to listen to. ❤️🎧
That difference matters more than people think.