Calen Wolfskill

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Calen Wolfskill Calen Wolfskill | Video Marketing Agency
📈 Helping Industrial Biz Grow on Social
🎥 Content + Paid Ads
👇🏻Wanna Work Together? https://www.ironbuiltcontent.com/

20/05/2026

Last clip of bloopers for a bit. I swear.

But this just goes to show that even those of us that film on a regular basis don't get it right on the first try.

18/05/2026

I think I had more takes for this one reel than any other piece of content I have done.

15/05/2026

I forgot about one of the best decision-making frameworks I've ever learned. Then James Clear showed up on my feed and reminded me.

He calls it "Hats, Haircuts, and Tattoos."
Hats are easy. Put one on, take it off. No real consequence. Just try it.
Haircuts are reversible, but slowly. You can grow it back, but you'll live with the choice for a while.
Tattoos are forever. Slow down. Sleep on it. Get input.

The trap I fall into is treating hat decisions like tattoos. I'll deliberate for a week on something I could've just tried in an hour. And then I'll snap-decide on something that actually deserved the deliberation.

What's the last decision you overthought?

13/05/2026

Sometimes even one sentence takes a few tries 😂

08/05/2026

Most shop owners struggle to find good people. They're missing something obvious.
Your best recruiting tool is already happening inside your building every single day.
Pull out a camera. Ask your guys what boots they swear by, or what they actually like about working there. When you (the owner) are the one asking, candidates notice.
Throw in footage from team events and milestone moments. Now someone applying for a job already knows your culture before the interview.
You stop selling. They show up wanting to be there.

If you want to make recruiting easier, DM me the word "recruitment."

06/05/2026

Ever shown up to a shoot and realized something was missing? Wrong batteries, forgot a card, no idea how long the drive actually takes. It throws the whole day off and in this industry, a wasted shoot day is an expensive one.

That's exactly why every shoot we do at Ironbuilt runs through the same 10-step checklist before we ever leave the door:

✅ Confirm details with the client a week out
✅ Brief the team on goals and timeline
✅ Order rentals
✅ Prep gear
✅ Clear storage
✅ Grab the PPE
✅ Check travel time the day before
✅ Stage everything
✅ Double-check it all
✅ Load up and go

Every. Single. Time. 🎯

That process is what separates a smooth, professional shoot from a stressful, chaotic one. If you want that kind of consistency and preparation on your job site, send us a message and let's talk. 👇

05/05/2026

Attention is currency and marketing is how you earn it. 💰

If your business isn't growing in 2026, it might not be a product problem or a people problem. It could simply be a lack of attention on your brand.

One of the fastest and most effective ways to capture that attention right now? Ads. Specifically, social media ads.

Sure, a viral trend can rack up views, but are they the right views? With paid ads, you can target your ideal customer, control exactly how they reach you, and access real data that lets you adjust and scale over time. No guessing, just results.

If you're ready to get your brand the attention it deserves in 2026, DM me the word ATTENTION and let's talk. 👇

01/05/2026

A couple of weeks ago I bounced around to different businesses in Lancaster County offering my services for a FREE 30 second video. Not to be annoying, not to get something from them, just to introduce myself and share my talent with them.

One business that was gracious enough to let me film was J&E Grill Manufacturing. These guys build all sorts of equestrian products that are top notch quality and look amazing. If you're in the equestrian space you can check them out here at their website: https://www.horsebarnsupplies.com/

This project was filmed in about 30 minutes with guidance from their marketing director and was originally formatted to be horizontal for their website. We wanted to do what we could in that limited time to show the flow of a product through their facility. How something moves from their office, to the different areas on the shop floor, and finally the shipping bay for installation at a later date.

30/04/2026

A few weeks ago I bounced around Lancaster County to different blue collar businesses offering my services for a FREE quick 30 second video. Not to get something from them, not to be annoying, just to introduce myself and share my talent with them.

One of the businesses I stopped at was Diamond Millwork, and they were gracious enough to let me film in their shop. I talked to the owner to learn a little about what is most important to their business, and then went about filming. The end result was an originally horizontal version of what you see here.

Diamond Millwork really doesn't have content to show their craftsmanship or services that they provide. This little banner video is just the tip of the iceberg of what we could do for them to help them reach a wider market and grow.

28/04/2026

I let you guys down and I let myself down. It’s time to be accountable and take action

Airport beer tastes better ✈️
09/04/2026

Airport beer tastes better ✈️

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