02/12/2015
Things with my house have been lingering on, and so I've still not been doing photography. In this time off, I have reflected a lot on what's happened to the photography industry, and would like to share what I've seen happen to it over the years.
Digital photography was a great tool, but when the price of digital cameras came down to less than a portrait session, many people saw how much photographers were charging, and saw this as a great way to make money. What they didn't understand in what a photographer charged, was that they paid for employees, place of business, and above all MARKETING!
Marketing drove the photography market, and was a huge cost, but with so much competition, charging so little, the flow of marketing quit, and the thing that got people interested also quit!
About this time, people saw word of mouth being how to get people interested, and from there new photographers offered free sessions to everyone that was thin and pretty! They knew that even a bad picture of a pretty person will still look good no matter how bad your skills are in photography, so where people used to see extraordinary pictures of pretty people, now they were only seeing average pictures, but this tactic caused an even bigger fail than killing the marketing machine.
What to smart people do when they are being ignored...they lose interest. So anyone that wasn't thin and pretty not being asked to be a "spokesmodel" had to pay for it, and the rest of the market just walked away from it. Where 6 years ago everyone wanted to have great senior pictures taken, today nobody even cares!
It's sad really, because great pictures are timeless, and are cherished more over time, but in that era where digital photography was accessible by everyone, the things people did to the images make them look dated in 2 years, ridiculous in 5, and hideous in 10. Most of those pictures layered with special effects, over-whitened eyes and teeth, skin smoother than a babies ass (on guys even), well, that too is contributing to the loss of interest, because that started 5 years ago, and we have finally hit the point where people see how bad it looks, but photographers that started with filters and not skill, still don't know what to do for those timeless images that families would cherish forever.