29/11/2024
Why you won't see a Black Friday Sale from me...
The short answer: It makes me deeply uncomfortable and left feeling undervalued. I'm a small business and can't afford to deep cut my prices, or my love for the work.
The longer answer: I used to offer deep discounts to fill my books and (hopefully) my bank account, but it more often than not felt hollow.
I'm priced at a sweet spot that is attainable (and budget able), while still helping me support my family.
For me, phototherapy depends on creating trust and a level of connection that builds the more sessions we have. And the deep discounts don't usually encourage someone to book with me for what I can offer, rather it encourages money (the saving of it anyway) to be the main factor.
And I get that. I didn't grow up with money (still don't swim in it), and every little bit saved helps. There's no judgement or shame from me here.
And there are a lot of photographers to choose from. Many who do offer discounts and sales.
So for those shopping the discounts this weekend (and through the end of the year), I hope you can save money on the things you need, and treat yourself to something you otherwise might not consider with money being a barrier.
And I hope folks remember the small businesses too, and that even when there isn't a discount, you're supporting with more than your money.
📸Featuring Amy, showing herself some self-care love with a monthly session