09/19/2023
When exploring a business’ brand, I use several brainstorming methods to capture the essence of a brand before creating the official branding guidelines. I work with each client in a custom, 1-on-1 experience, to gather information and inspiration to get us going down the right path together. Gathering inspiration images is just one piece of the big puzzle. The next step after gathering inspiration images is to think more deeply about the essence of your business’ brand in terms of how you want people who encounter your small business to feel. When gathering details from Molly, I learned that she really wanted to make sure her visitors felt these key words radiate from her business when visiting her website. She wants her guests and clients to feel compassion, openness, and comfort when encountering her brand for Molly Stevens Healing. She wants her offerings to be seen as deep-rooted and grounded in truth and genuine intuition, and that is what I strived to create through imagery and other visual design elements. I look forward to sharing her site soon!