brockit inc.

brockit inc. Michigan based studios, traveling nationally & capturing beauty through a lens since 2001. we see you.

Michigan based, nationally traveled, and described as an edgy band of outsiders - we are eclectic professionals capturing beauty through photography.

from the earth - part II
06/01/2026

from the earth - part II

spring in the keweenaw always feels a little feral. like the earth finally exhales after months of holding its breaththi...
05/24/2026

spring in the keweenaw always feels a little feral. like the earth finally exhales after months of holding its breath

this piece was built around growth. bodies emerging from the ground like roots breaking through thawing soil. flowers rising from skin. life creating life. the human form not separated from nature, but part of it. tangled into it and from it

bring spring. bring warmth. bring soft light through cold forests. bring muddy boots, green things, open your windows

people occasionally ask where the name “brockit” came fromback in 1999, I was juggling a whole pile of creative work for...
05/10/2026

people occasionally ask where the name “brockit” came from

back in 1999, I was juggling a whole pile of creative work for clients: web design, audio engineering, large format printing, and photography. I needed a business name

at the time, I was working in Boston for a company based in England, and the engineering director handed me a children’s book written in regional dialect called “Brockit: The Fermtoon Cat” by Leslie W. Wheeler. I think he wanted me to talk like a Brit?

in the book, “brockit” was an adjective describing the coloring of farm animals. a brockit cow, for example, would be black and white. in this case, it was a black and white farm cat

I liked cats. the name was weird. nobody else had it. it stuck

so brockit was born

for the first few years, it operated as “Brockit Solutions,” a DBA while I took on all kinds of creative and technical projects. in 2001, the business formally incorporated as an S-Corp. please refer to the embarrassing photo of one of our first ads

eventually life pulled me north to Michigan’s Keweenaw Peninsula. and before anyone asks: no, I’m not a Yooper. I’m from Kalamazoo!

the first studio space was in the loft of our barn in Pelkie, which sounds romantic until you realize most people are not excited to drive to a barn in Pelkie for portraits

that led to partnering with the MTEC SmartZone, where brockit became one of the earliest tenants in the historic PowerHouse building in downtown Houghton. part of that process involved writing a formal business plan, and somewhere inside that exercise the business finally snapped into focus around photography

from there, things evolved quickly

we grew. added employees. moved studios a few times. eventually hired a graphic designer from Finlandia University whose senior project was rebranding the company. that process retired the original cat graphic after we collectively realized we looked less like a professional studio and more like a very stylish animal shelter

that rebrand became simply: brockit

fast forward a couple decades and here we are: still creating, still refining, still narrowing the work toward what matters most

established. grateful. still evolving. always shooting

queen
05/10/2026

queen

we’re looking for a few models for an upcoming fine art photo + video collaboration inspired by spring, nature, texture,...
05/07/2026

we’re looking for a few models for an upcoming fine art photo + video collaboration inspired by spring, nature, texture, and the annoying little in-between season the Keweenaw does so well. we'll be in-studio and around the region May 15 and 16. think organic, earthy, cinematic, wearable art energy

if that sounds like your vibe, fill out the application for full details

https://forms.gle/r8ooKptW6ZHaoLCRA

beauty in simplicityphotography started in black and white because the chemistry only saw light, not color. early proces...
05/03/2026

beauty in simplicity

photography started in black and white because the chemistry only saw light, not color. early processes (1820s–1800s) used silver salts that darkened with exposure, recording nothing but brightness and shadow

by the late 1800s, gelatin silver made it sharper, faster, and reliable. that look carried well into the 1900s

color showed up in 1907, but didn’t really take over until the 1930s–40s when layered emulsions could capture red, green, and blue separately

digital came much later. first prototype in 1975, mainstream by the early 2000s, swapping chemistry for sensors and data

black and white isn’t stripped down. it’s the original language

the kings storm the hallwaythey’ve climbed up through the gatethey didn’t mean to be impolitebut they just couldn’t wait...
04/29/2026

the kings storm the hallway
they’ve climbed up through the gate
they didn’t mean to be impolite
but they just couldn’t wait
here comes the joker
with his silly grin
he carries a martini
made of bathtub gin

this light doesn’t happen until 10pm - so why would your photographer leave at 6 when even Cinderella got until midnight...
04/28/2026

this light doesn’t happen until 10pm - so why would your photographer leave at 6 when even Cinderella got until midnight?

for 25 years, we’ve never had to say “our gold package includes…” 

our clients aren’t budget shopping - they’re art collecting

because the story doesn’t start at first look, and it doesn’t end at a champagne toast

Address

101 Quincy Street
Hancock, MI
49930

Telephone

+19063700002

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