Rachel Brand Photography

Rachel Brand Photography I am a Hampton Roads based wedding and music photographer. The light, texture, and movement that mak

12/28/2025

Big shout to and for a great show last night. See you tonight at in Newport News, VA!

12/23/2025

New research is revealing the hidden environmental cost of AI.

A peer-reviewed study found that in 2025, AI systems used hundreds of billions of liters of water, mainly to cool the massive data centers running models like ChatGPT. That’s on par with the entire global bottled water industry for a year.

The same research estimates AI’s carbon emissions at 32 to nearly 80 million tonnes of CO₂, roughly equal to New York City’s annual emissions from energy and transport.

Experts warn that as AI use explodes, this impact will only grow unless companies invest in renewable energy, greener data centers, and smarter cooling technology.

It’s a real paradox. AI could help fight climate change, but without changes, it risks becoming a major part of the problem.

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