06/01/2026
Most people don’t realize they have a choice, so we built a commercial around it 🎬
We’ve worked with the team for years, creating advertising photography, headshots, and informational video content. This time around, we partnered with their marketing team to create an ad campaign to launch their new surgery center in Appleton. The message behind it all was simple: patients have a choice. That idea became the backbone of the entire commercial.
A few strategy meetings turned into storyboards, talent casting, location scouting, and two full shoot days at , , and inside the surgery center itself. We had to suit up and strip the gear list down to the bare minimum to film in the surgical suite.
The end result was two 30-second commercials and a 15-second mash-up that showcase the personalized care and advanced technology this center is known for. Getting to be part of the creative process from the first conversations all the way through production made this one especially rewarding to work on!
Special thanks to:
Healthcare marketing, commercial filmmaking, creative production, brand storytelling