02/20/2026
Your portfolio is your promise to your clients. 🤝
Using an image that isn't yours to advertise a session—even with a "not my work" disclaimer—is a major ethical red line. While we all find inspiration in others, there is a massive difference between a mood board and an advertisement.
Using someone else’s skill to sell your own services creates false expectations and undermines the trust we work so hard to build.
When a client books you, they are booking your eye, your editing, and your unique experience.
Let’s protect our industry’s integrity and our own brand reputations. If you want to try a new style, lead with a model call or a portfolio-building session. Your clients deserve to see the magic you create with your own lens. ✨