01/18/2024
‘Twas the week before Christmas, and while most Boiseans were getting nestled for a long winter’s nap, Full Tilt and Drake Cooper were busy executing a collab that could give visions of sugar plums a run for their money.
THE PROJECT
Full Tilt, Drake Cooper and iconic Idaho-grown 44º North® Vodka set out to capture a Cocktail Calendar of social assets that the brand could use all year long. 78 assets in total, including flat lays, styled shots and photo burst GIFs.
In pre-production, we inventoried our studio props, backgrounds and surfaces and got them lined up with the bright, modern, visually punchy creative from DC.
Then we painted backgrounds, scoured vintage stores for glassware and props, and shopped for all the ingredients - our team had a blast letting their creativity soar while getting everything prepped and onsite for the shoot. Two smooth production days later, we had it in the bag - just in time to relax and enjoy our holiday break.
Huge thanks to our partners at Drake Cooper and 44° North Vodka for the chance to mix up some magic together. Cheers!
