07/02/2026
Itās time to have the flex talk.
This spring, we partnered with Portland-based flexible footwear technology brandĀ Carbitex to create a campaign hero spot for their newly-launched web presenceātheĀ Center for Better Flex.
Inspired by both the dry 90ās commercial aesthetic and mid-2000s on-the-nose humor, the entire premise of the pieceāwhich Visionkit wrote, directed, shot, edited, and deliveredāwas a cheeky play on āhaving betterĀ flexā. Yes, it is a direct nod to what youāre thinking, and yes, we meant it.Ā
This production made full use of our W 34th studio space, as we constructed two completely different sets on the same floorāa nostalgic basement setting for our hero family and a lab on our c*c wall to showcase our Center for Better Flex + Flex Expert, as she treats couples of all kinds.
Carbitex taught us how to have better flex, and now you can learn it too š
Shout out to our crew:
Creative Direction + Scriptwriting: Aaron Rodriguez
Executive Producer: Stephani May Norell
Creative Direction: Matthew Wordell
Editor: nick miller
Director + Scriptwriting: Ryan Cork
Art Director: Isabel
Producer: Liz Raphael
Script Supervisor: Lili Serio
Sound: Sean McNearney
Director of Photography: Jake Rapp :: Boise Idaho Cinematographer
1st AC: Adam Wright
Key Grip: ColAdam Wright
Grip: EthaColton Machadoction DeEthan Moodyn Mulroy
Set Build: Nathan Mulroyn
HMU: Tawny Fox
Wardrobe: FashiTawny Fox
PA: Dixie Fashion Kellie
