06/16/2026
What happens when you want to bring the personality and charm from an existing coffee brand out to street corners and sidewalks? Bright color combinations and cheeky copywriting, that’s what.
When Form & Function Coffee came to us with the goal of peeking interest from all the foot traffic at their four locations, we started brainstorming on all the ways to do that, while introducing a fresh look to their marketing assets. The best part was jotting down a million different phrases that communicated their tone and humor and narrowing it down to four bold, simple, clear, and impressionable lines.
Anytime you see one of these you have to go in and get a coffee... that’s the rule.
